Thoda Pyaar Thoda Magic Could Emerge Surprise Success

Thoda Pyaar Thoda Magic opened to poor response of 35-40%. There were single screens at around 20-25% but some multiplexes were 50% and this was not great but better than many had expected as the film has come with virtually no publicity and music has not done well.

It had seemed that the film would go unnoticed prior to release but that has not happened. The collections for the early shows today have improved with 60%+ at multiplexes though single screens are same as yesterday.


The reports are fair and it looks like the film may actually succeed where the more hyped films like Jhoom Barabar Jhoom, Laaga Chunari Mein Daag, Aaja Nachley and Tashan have failed for Yash Raj Films. Although universal success will be difficult due to very poor start at single screens the film may emerge an earner on the strength of multiplexes especially in the bigger cities. It is quite likely that multiplexes will hit 75% today and tomorrow should be 90% and decent follow through on Monday will mean the film will sustain and success for Thoda Pyaar Thoda Magic. The makers have also cleverly kept release costs low as they probably knew the initial response was going to be lukewarm. Thoda Pyaar Thoda Magic has had a fairly small release for a 20 crore film as multiplexes are giving it 6-8 shows and the all India release is around 600 prints going to 525+ cinemas.

(Box office india)