Hindi entertainment channel Colors has acquired the television rights of Yash Raj Films' latest release "Lafangey Parindey".
This is the first such deal between the channel and the production house.
The deal will give a push to the increasing association of Bollywood and the TV industry, says Gaurav Gandhi, Group CCO - Viacom 18 Group and head of international business.
"Colors has always been a trend-setter in bridging the gap between the two screens. With this association with YRF, we have taken a step further in bringing together properties which share a common theme of identifying and encouraging the real Indian talent," Gandhi said in a press release.
As part of the deal, the channel will also promote the film on their show "India's Got Talent - Khoj 2".
In the film, Neil Nitin Mukesh plays a boxer who fights blindfolded and Deepika Padukone essays a visually challenged girl who has mastered the art of dancing on skates. "India's Got Talent" is integral to the script of "Lafangey Parindey" as both the lead actors are seen participating in the show in the movie.
It made sense for the production house to opt for such marketing through the TV show.
"'Lafangey Parindey' will soon be showcased on Colors. We are extremely happy to have entered this unique association, involving a marketing in-film integration and the film's consequent acquisition of its television rights, with one of the leading channels in the country," said Akshaye Widhani, vice president, Yash Raj Films.
(Economic Times)
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Showing posts with label Lafangey. Show all posts
Showing posts with label Lafangey. Show all posts
When Deepika sounded like Big B
Okay, this might sound shocking, but believe it or not, when Neil Nitin Mukesh narrates this story, it sounds like a rip-roaring comedy.
Recently, during an exclusive interview with zoOm, he told us how Deepika Padukone’s gola binge ended up with her sounding like Amitabh Bachchan. And the Lafangey Parindey jodi got into a banter about this. Neil said, “I warned her not to have too many. She probably had more than seven at one go. And when she landed on the sets everyone thought Mr Bachchan was there.” Ms Dee quickly defended, “It was very hot, and we were shooting outdoors. I had never had a gola before this... you don’t get golas in Bangalore. I loved the kaala khatta flavour.” Yeah, we know that the thing with golas is that you can’t stop at one. Now anyone would give an arm and leg to sound like Big B, even for a day, hai na? We think you should be screaming with joy at that, Ms Dee.
(TOI / Zoom)
Recently, during an exclusive interview with zoOm, he told us how Deepika Padukone’s gola binge ended up with her sounding like Amitabh Bachchan. And the Lafangey Parindey jodi got into a banter about this. Neil said, “I warned her not to have too many. She probably had more than seven at one go. And when she landed on the sets everyone thought Mr Bachchan was there.” Ms Dee quickly defended, “It was very hot, and we were shooting outdoors. I had never had a gola before this... you don’t get golas in Bangalore. I loved the kaala khatta flavour.” Yeah, we know that the thing with golas is that you can’t stop at one. Now anyone would give an arm and leg to sound like Big B, even for a day, hai na? We think you should be screaming with joy at that, Ms Dee.
(TOI / Zoom)
Catch Neil live on the go
Neil Nitin Mukesh is going all out to promote Lafangey Parindey.
The Bollywood star posted on twitter that he will now be available on the go via video while on his promotional tour for his upcoming film Lafangey Parindey.
"Friends now on Catch me LIVE on the go !"
With this Neil becomes one of the first stars in the Indian film
industry to take to video-blogging.
Whether or not this becomes as big a craze as Twitter remains to be seen, but Neil certainly deserves praise for taking a leap of faith.
Here's a look a Neil's first video post.
(NDTV)
The Bollywood star posted on twitter that he will now be available on the go via video while on his promotional tour for his upcoming film Lafangey Parindey.
"Friends now on Catch me LIVE on the go !"
With this Neil becomes one of the first stars in the Indian film
industry to take to video-blogging.
Whether or not this becomes as big a craze as Twitter remains to be seen, but Neil certainly deserves praise for taking a leap of faith.
Here's a look a Neil's first video post.
(NDTV)
Games for Lafangey Parindey
Yash Raj films has developed two online games for their forthcoming movie Lafangey Parindey. Based on the characters played by Neil Nitin Mukesh and Deepika Padukone, they’re available on www.yashrajfilms.com. Players can take on
the avatar of One-shot Nandu (Mukesh’s character) or Pinky Palkar (Padukone).
“One-shot Nandu’s game is based on boxing. You score depending on speed and how many opponents you knock out,” explains Priyanka Khatri, spokesperson for Yash Raj films. Similarly, Pinky Palkar’s animated version spins, jumps and speed skates to score points.
Mukesh is excited about One-shot Nandu’s game. “He jabs and throws punches in under a minute. It’s great fun,” he says.
(HT)
the avatar of One-shot Nandu (Mukesh’s character) or Pinky Palkar (Padukone).
“One-shot Nandu’s game is based on boxing. You score depending on speed and how many opponents you knock out,” explains Priyanka Khatri, spokesperson for Yash Raj films. Similarly, Pinky Palkar’s animated version spins, jumps and speed skates to score points.
Mukesh is excited about One-shot Nandu’s game. “He jabs and throws punches in under a minute. It’s great fun,” he says.
(HT)
I rediscovered Mumbai with Lafangey Parindey: Sarkar
He has been living in Mumbai for several years, but director Pradeep Sarkar says that he came to know the real beauty of Mumbai when he started working on Lafangey Parindey, a film set in the gritty streets of Mumbai.Since the story is set in a wadi ( a middle-class housing society) he and his production team went across Mumbai, hunting for the right wadi, before settling for one in Chembur.
In the process Sarkar realised that he was so distanced from their life, dreams and aspiration and discovered that the relationships there are so different. “The residents of wadis know a lot about their neighbours and feel for their success and failures. They also have this winning streak in them. It is this streak that my lead actors Neil Nitin Mukesh and Deepika Padukone, will reflect,” says Sarkar.
Neil plays a boxer, One Shot Nandu, who fights blindfolded and Deepika, Pinky Palkar, who is blind but has an ambition to win a dance competition. Shooting with the actors playing such characters was not easy. A lot can be attributed to action director Sham Kaushal for getting Neil to fight blindfolded.
“He and his assistants would guide him when he was blindfolded. At first he would falter but soon he got the sense of the whole setup. On the other hand, Deepika did not prepare herself for the part by observing or interacting with blind people. It was the approach of focusing her mind on something and looking ahead with a blank expression, something we do so often in real life. The moment she understood that she started giving perfect expressions,” says the director.
As for the actors performing dangerous stunts in the film, the director reveals. “Riding bikes on open roads in the night is just a way of life for boys living in wadis, and Neil was doing just that. There are no stunts that he has performed. Deepika too is shown doing gritty stuff like people living in these localities do,” informs Sarkar.
Some parts were shot on a set constructed at Chandivili Studios, and others around Mumbai.
(Geety Sahgal/ Indian Express)
YRF's two-way integration with Colors for latest flick
Lafangey Parindey, the latest offering from the Yash Raj banner has done an integration deal with general entertainment channel Colors. Under the deal Deepika Padukone, the lead actress in the film will be shown participating in Colors' popular reality show India's Got Talent .In Lafangey Parindey Padukone plays a character called Pinky Palkar, a blind girl who is a fabulous dancer on skates.
As part of this two-way integration, Neil Nitin Mukesh, the lead actor of the film will make an appearance with Padukone in an episode of India’s Got Talent on Colors. This is a case of cross-media promotion as the film's starcast will promote the show on celluloid while the show will in return promote the film on TV. “Our association with Colors for Lafangey Parindey is a unique integration based on the central theme of encouraging talent which is common to both the film and the show. Both the lead characters in the film come together with their individual aspirations to conquer the world.
And what better platform than India’s Got Talent which reflects the spirit of the movie and where anyone can rise to fame if he or she has a special gift and the will to achieve”, said, Rafiq Gangjee, vice president - marketing & communications, Yash Raj Films.
Gaurav Gandhi, chief commercial officer & head - International Business, Viacom18 said, “We are confident that our viewers will enjoy this celebration of talent on COLORS as well as on the big screen when the film releases in August.”
This is not the first instance of two-way integration in movies as in the film Delhi 6 , the lead actress Sonam Kapoor was seen participating in Indian Idol, a popular reality show on Sony Entertainment Television. The actress had then come to promote the film in one of the episodes of the show in its last season.
(Business-Standard)
I like dominating girls: Neil Nitin Mukesh
Neil Nitin Mukesh broke up with his girlfriend a few months back. And though he is enjoying being single, he hasn’t given up on love. And he has a tip for the ladies out there - “I like dominating girls!”
Talking more about it, Neil says he likes girl who are similar to the character of Pinky Palkar from his film Lafangey Parindey.
In the film, the character - who is blind yet fierce girl - has been played by Deepika Padukone. Interestingly, he admits Deepika has all the traits he likes in his ideal girl.
However, he’s quick to point out that he and Deepika are merely good friends.
(Sanskriti Media And Entertainment / Sify)
Talking more about it, Neil says he likes girl who are similar to the character of Pinky Palkar from his film Lafangey Parindey.
In the film, the character - who is blind yet fierce girl - has been played by Deepika Padukone. Interestingly, he admits Deepika has all the traits he likes in his ideal girl.
However, he’s quick to point out that he and Deepika are merely good friends.
(Sanskriti Media And Entertainment / Sify)
Director Pradeep Sarkar’s son sings for ‘Lafangey Parindey’
Director Pradeep Sarkar, who is introducing his son Ronit Sarkar as a playback singer in his forthcoming film “Lafangey Parindey”, reveals that he was unaware of his singing talent until he heard him live in a music concert.
Ronit has lent his voice to the title track of the film.
“I didn’t know such a good singer was growing in my house. I had seen him playing guitar, sometimes humming some tune, but I never lent ear to that very seriously. He has a small band. Once he was performing somewhere and I decided to go and see what he does. To my surprise, he was singing so well that people were clapping and whistling on his performance. He was singing very well,” says the proud father.
“I made him sing in a couple of my ads, he was fantastic. Anandh (music director) was looking for a fresh voice, one who could sing in high pitch and modulate well between the notes. He chose him for the song,” Sarkar told IANS in an interview.
The director, who has given films like “Parineeta” (2005) and “Laaga Chunari Mein Daag: Journey of a Woman” (2007), has teamed up with Deepika Padukone, Neil Nitin Mukesh and other actors to present the story of a group of youngsters living in the backstreets of Mumbai.
“We heard a verse ‘Kabhi saaf, kabhi gande, lafangey parindey’ and from that we fell in love with the phrase ‘lafangey parindey’. Lafangey means wild and parindey as we all know means birds. Together it means the flight of a bird. The film is about hope,” said Sarkar.
It was reported that in the film Deepika and Neil utter some swear words in keeping with the backdrop of the film, but the director puts off such speculations.
“There is no offensive language used in the film. Those used are the colloquial words which are invariably used by people of that society. Basically, I didn’t get away from the language that is there. There is a phrase called magic reality, I have tried to evolve that,” Sarkar added.
Talking about the leading lady of the film, Sarkar said: “Deepika never takes anything as an obstacle. However difficult things get, she always gives her best with a smiling face. That’s the first interesting quality that you notice about her, she is always smiling. She is always ready to do whatever is asked for the role.”
However, Sarkar doesn’t quite share the same views about her male counterpart. “Neil is a sober guy, but every moment he is into some mischievous stuff. During the shooting of the film, he used to do his own make up, practise a lot for his fighting sequences and other times used to play pranks on crew members. So the lafanganess (wildness) is in-built in him.”
“Lafangey Parindey” hits the theatres Aug 20.
By IANS : Dibyojyoti Baksi
(thaindian)
Ronit has lent his voice to the title track of the film.
“I didn’t know such a good singer was growing in my house. I had seen him playing guitar, sometimes humming some tune, but I never lent ear to that very seriously. He has a small band. Once he was performing somewhere and I decided to go and see what he does. To my surprise, he was singing so well that people were clapping and whistling on his performance. He was singing very well,” says the proud father.
“I made him sing in a couple of my ads, he was fantastic. Anandh (music director) was looking for a fresh voice, one who could sing in high pitch and modulate well between the notes. He chose him for the song,” Sarkar told IANS in an interview.
The director, who has given films like “Parineeta” (2005) and “Laaga Chunari Mein Daag: Journey of a Woman” (2007), has teamed up with Deepika Padukone, Neil Nitin Mukesh and other actors to present the story of a group of youngsters living in the backstreets of Mumbai.
“We heard a verse ‘Kabhi saaf, kabhi gande, lafangey parindey’ and from that we fell in love with the phrase ‘lafangey parindey’. Lafangey means wild and parindey as we all know means birds. Together it means the flight of a bird. The film is about hope,” said Sarkar.
It was reported that in the film Deepika and Neil utter some swear words in keeping with the backdrop of the film, but the director puts off such speculations.
“There is no offensive language used in the film. Those used are the colloquial words which are invariably used by people of that society. Basically, I didn’t get away from the language that is there. There is a phrase called magic reality, I have tried to evolve that,” Sarkar added.
Talking about the leading lady of the film, Sarkar said: “Deepika never takes anything as an obstacle. However difficult things get, she always gives her best with a smiling face. That’s the first interesting quality that you notice about her, she is always smiling. She is always ready to do whatever is asked for the role.”
However, Sarkar doesn’t quite share the same views about her male counterpart. “Neil is a sober guy, but every moment he is into some mischievous stuff. During the shooting of the film, he used to do his own make up, practise a lot for his fighting sequences and other times used to play pranks on crew members. So the lafanganess (wildness) is in-built in him.”
“Lafangey Parindey” hits the theatres Aug 20.
By IANS : Dibyojyoti Baksi
(thaindian)
When Deepika had to hit Neil with a broom
During the making of LAFANGEY PARINDEY, Pradeep Sarkar, was rehearsing for a scene in which Deepika Padukone had to beat Neil Nitin Mukesh and his friends first with a broom and then by throwing a pail of water on them.
He insisted that Deepika was not doing the scene correctly. So he picked up a jhaadu (broom) himself and hit Neil and Namit on their bums. Both of them stood, holding their bums while Deepika and the whole unit burst into laughter.
LAFANGEY PARINDEY is all set to release on August 20.
(Glamsham)
When Neil shied away from smooching Deepika Padukone!
Although smooching on-screen has never looked like a big deal for most of the tinsel towners, Neil Nitin Mukesh is one actor who doesn’t seem to be very comfortable with the idea.
Reports reveal that when Neil had to kiss Deepika Padukone on-screen for their forthcoming flick, ‘Lafangey Parindey’, the actor got cold feet. Neil reportedly isn’t too pleased with the idea of kissing on-screen, and the actor has always stood by his no-kiss policy in all his films so far.
According to our source, this isn’t the first time that Neil didn’t want to lock lips with his co-star, as the actor’s refused to kiss actresses like Rimi Sen, Shahana Goswami and Mughda Godse on-screen in the past.
However, Pradeep Sarkar, the director of ‘Lafangey Parindey’, finally managed to convince the actor to kiss Dips in the flick, as it’s the demand of the script, according to reports.
Well, so Neil would now be seen smooching Deepika in ‘LP’, and how, for an insider has revealed that the lip-lock surely is pretty long and intense. Wonder what persuaded Neil – Pradeep Sarkar or the idea of kissing the sultry Deepika!
Spicezee Bureau
Reports reveal that when Neil had to kiss Deepika Padukone on-screen for their forthcoming flick, ‘Lafangey Parindey’, the actor got cold feet. Neil reportedly isn’t too pleased with the idea of kissing on-screen, and the actor has always stood by his no-kiss policy in all his films so far.
According to our source, this isn’t the first time that Neil didn’t want to lock lips with his co-star, as the actor’s refused to kiss actresses like Rimi Sen, Shahana Goswami and Mughda Godse on-screen in the past.
However, Pradeep Sarkar, the director of ‘Lafangey Parindey’, finally managed to convince the actor to kiss Dips in the flick, as it’s the demand of the script, according to reports.
Well, so Neil would now be seen smooching Deepika in ‘LP’, and how, for an insider has revealed that the lip-lock surely is pretty long and intense. Wonder what persuaded Neil – Pradeep Sarkar or the idea of kissing the sultry Deepika!
Spicezee Bureau
Neil hides stunts from dad
Actor Neil Nitin Mukesh, who has done some daredevil stunts in his forthcoming film "Lafangey Parindey", says he never speaks to his singer father Nitin Mukesh about these dangerous scenes.
"I don’t tell my father what stunts I am doing. Instead of me, he will try and do them. He knows I am not going to tell him about what stunts I am doing. During 'Aa Dekhen Zara', I had jumped from nine-storied building. After jumping, I had called dad and said that I am all right," Neil told IANS in an interview.
Even when he did stunts in director Pradeep Sarkar's "Lafangey Parindey", Neil didn’t inform his dad.
"This time when I finished my stunts, I called him and said all went well. It’s okay with him now. It’s a part of our life. We have to do these things," he said.
"Must give a lot of credit to action director Shyam Kaushal. He had choreographed the stunts very well and trained me properly before the shoot," said Neil.
But Neil refuses to promote such stunts.
"I won’t promote these stunts. I don’t want anyone to try them. We did it only and purely for entertainment. There were many people, enough security and roads were blocked before we performed the stunts. One should never try them," said Neil.
Set in the mean streets of Mumbai, "Lafangey Parindey" is a love story where Neil plays Nandu, a boxer who pummels his opponents blindfolded. Deepika Padukone features as Pinky Palkar, an ambitious blind girl who dances with roller skates on her feet.
In the film, Neil teaches Deepika to see and she teaches him how to love.
(TOI)
"I don’t tell my father what stunts I am doing. Instead of me, he will try and do them. He knows I am not going to tell him about what stunts I am doing. During 'Aa Dekhen Zara', I had jumped from nine-storied building. After jumping, I had called dad and said that I am all right," Neil told IANS in an interview.
Even when he did stunts in director Pradeep Sarkar's "Lafangey Parindey", Neil didn’t inform his dad.
"This time when I finished my stunts, I called him and said all went well. It’s okay with him now. It’s a part of our life. We have to do these things," he said.
"Must give a lot of credit to action director Shyam Kaushal. He had choreographed the stunts very well and trained me properly before the shoot," said Neil.
But Neil refuses to promote such stunts.
"I won’t promote these stunts. I don’t want anyone to try them. We did it only and purely for entertainment. There were many people, enough security and roads were blocked before we performed the stunts. One should never try them," said Neil.
Set in the mean streets of Mumbai, "Lafangey Parindey" is a love story where Neil plays Nandu, a boxer who pummels his opponents blindfolded. Deepika Padukone features as Pinky Palkar, an ambitious blind girl who dances with roller skates on her feet.
In the film, Neil teaches Deepika to see and she teaches him how to love.
(TOI)
Neil Nitin Mukesh wounded in Lafange Parinde shoot
It seems doing traumatic roles has become a part of Neil Nitin Mukesh's acting karma. For his role in Lafange Parinde the actor is required to fight man to man with his adversaries, with the result he has bloody bruises and cuts all over.He is injured from head to toe and it's not faked for the camera.
"There's nothing fake about the fists of fury that fly in Pradeep Sarkar's film. It requires the rawest of physical violence and it can't be faked. So if you see me now I'm covered with welters, wounds and bruises, all gifted to me every day while shooting this, the most dangerous film of my career," Neil told IANS.
Luckily Neil has moved out of his South Mumbai home to Powai for the duration of the shooting of Lafange Parinde.
"Otherwise if my mother saw what I look like, she would have freaked out. I'm getting physically hurt every day. I'm covered in bruises. Because I am light-skinned, the hurt marks show up bright red on me within seconds. I look alarming! Even to myself in the mirror," he said.
Neil has temporarily packed off his makeup man. "I don't need Aseem bhai to paint on fake blood. My stunt director Shyam Kaushalji is doing a very good job of making my bruises and lacerations look real because they are real."
This isn't Neil's first tryst with danger.
"Shyam Kaushalji is someone I really respect. I touch his feet every morning although he really puts me through the most dangerous situations. In 'New York', he made me run across a street with speeding cars. In Aa Dekhe Zaraa, he had thrown me off the 18th floor. But nothing had prepared me for what Shyamji has in store for me in Lafange Parinde."
Though Neil is unwilling to reveal the plot, Lafange Parinde is about rivalry among bike gangs of Mumbai. It requires Neil to engage in serious and authentic fights on the streets.
"Fortunately, I'm not a stranger to these kind of raw... combats. I may come across as softspoken now. But I've gone through my share of campus fights during my college days. In fact, I've a fierce temper problem. So far I had kept it in check. But now in 'Lafange Parinde' I'm disturbed to see the violent ill-tempered side of me emerging effortlessly."
"What surprises me is the deep dark angry side to dada (director Pradeep Sarkar)'s personality. Who would have thought the man who made Parineeta and Laga Chunari Mein Daag had so much anger and violence in him?"
(HT)
Pradeep Sarkar's film for Yash Raj to go on floors by 2 Jan
Yash Raj Films is all set to bring in the new year by launching its next project, directed by Pradeep Sarkar.
The film, which is yet to be titled, will go on floor by 2 January, 2010.
Produced by Aditya Chopra, the film will star Neil Nitin Mukesh and Deepika Padukone in lead roles.
Speaking to Businessofcinema.com Sarkar said, "Yes the film will go on floor by 2 January, 2010. Neil and Deepika will be playing the main lead in the film as for the other actors we are still deciding on them. The title too has not been finalized as yet. It's a gritty love story and will be shot all over Mumbai. Both the actors have extremely challenging roles to play in the film.
(Businessofcinema.com)
The film, which is yet to be titled, will go on floor by 2 January, 2010.
Produced by Aditya Chopra, the film will star Neil Nitin Mukesh and Deepika Padukone in lead roles.
Speaking to Businessofcinema.com Sarkar said, "Yes the film will go on floor by 2 January, 2010. Neil and Deepika will be playing the main lead in the film as for the other actors we are still deciding on them. The title too has not been finalized as yet. It's a gritty love story and will be shot all over Mumbai. Both the actors have extremely challenging roles to play in the film.
(Businessofcinema.com)
Yash Raj casts Neil & Deepika in Pradeep Sarkar's film
Yash Raj Films has cast Neil Nitin Mukesh and Deepika Padukone in their next film, which will be directed by Pradeep Sarkar.
Produced by Aditya Chopra, the love story is set in the gritty streets of Mumbai.
The movie is slated to go on floor this December and is scheduled for a 2010 release.
Sarkar has directed Laaga Chunari Mein Daag under the YRF banner. His first film as director was Parineeta, which was produced by Vidhu Vinod Chopra.
(BusinessofCinema)
Produced by Aditya Chopra, the love story is set in the gritty streets of Mumbai.
The movie is slated to go on floor this December and is scheduled for a 2010 release.
Sarkar has directed Laaga Chunari Mein Daag under the YRF banner. His first film as director was Parineeta, which was produced by Vidhu Vinod Chopra.
(BusinessofCinema)
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