You wouldn't expect Yash Chopra, the reigning king of Bollywood, to indulge in such marketing tactics. But with Jhoom Barabar Jhoom tanking in the box office, last week, Chopra is believed to have offered discounts on the revenue he was sharing with multiplex owners to ensure that the movie is not masked out of theatres.
Only a few months ago, Tinsel Town’s badshaah had shown his clout by forcing most multiplex owners to fork out a larger part of their revenues as his share for all movies produced by his production company.
Admits Sanjeev Kohli CEO Yash Raj Films : “Jhoom did very well in its first week but in its second week it did not perform as expected; as a gesture Yash Raj Films has given a rebate of 5 per cent on the revenue sharing proportion with multiplexes.”
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Showing posts with label Mplex. Show all posts
Showing posts with label Mplex. Show all posts
Yash Chopra eyes tier II cities
Yash Chopra eyes tier II cities
Filmmaker Yash Chopra, whose Yash Raj Films has just secured a higher share of the revenue from theatres in big cities, has now turned his attention to tier II cities, where he is said to be asking for even more.
Armed with a reputation to deliver hits consistently, this week struck a deal with movie exhibitors under which his company will get 50 per cent of the revenue earned through ticket sales in the first week, 45 per cent in the second and 40 per cent in the third.
For the tier II cities, according to industry sources, Chopra is demanding 60, 55 and 50 per cent of the ticket sales in the first, second and third weeks, respectively.
"We have signed on with the production house for all the forthcoming movies under the Yash Raj Films banner,” said Cinemax general manager (marketing & sales) Devang Sampat about the arrangement in the big cities.
However, most of the major multiplexes have closed the five-movie deal the production house proposed but only in certain cities. They still haven't reached a deal for exhibiting films in tier II cities like Lucknow, Ghaziabad, Aurangabad, Indore, etc.
Multiplex owners hope to reach an agreeable revenue-share arrangement before the weekend.
"Inox has signed on with Yash Raj Films till year end on terms put forth by the production house. However, this is true only for Inox properties in Maharashtra," said Shrikanth Hazare, vice president - marketing, Inox.
The theatre chain is still negotiating with the production house for its properties in Indore, Kolkata, Banglore and Chennai. PVR Cinema and Shringar Cinemas faces a similar dilemma.
While Shringar Cinemas' spokesperson refused to comment, PVR Cinema's COO-films cell, Ashish Saxena said, "We have agreed on Yash Raj Films' revenue sharing proposition and have closed the deal for our properties in North India. But, PVR is in talks to finalise deals for tier II cities. We hope to close the deal soon."
Filmmaker Yash Chopra, whose Yash Raj Films has just secured a higher share of the revenue from theatres in big cities, has now turned his attention to tier II cities, where he is said to be asking for even more.
Armed with a reputation to deliver hits consistently, this week struck a deal with movie exhibitors under which his company will get 50 per cent of the revenue earned through ticket sales in the first week, 45 per cent in the second and 40 per cent in the third.
For the tier II cities, according to industry sources, Chopra is demanding 60, 55 and 50 per cent of the ticket sales in the first, second and third weeks, respectively.
"We have signed on with the production house for all the forthcoming movies under the Yash Raj Films banner,” said Cinemax general manager (marketing & sales) Devang Sampat about the arrangement in the big cities.
However, most of the major multiplexes have closed the five-movie deal the production house proposed but only in certain cities. They still haven't reached a deal for exhibiting films in tier II cities like Lucknow, Ghaziabad, Aurangabad, Indore, etc.
Multiplex owners hope to reach an agreeable revenue-share arrangement before the weekend.
"Inox has signed on with Yash Raj Films till year end on terms put forth by the production house. However, this is true only for Inox properties in Maharashtra," said Shrikanth Hazare, vice president - marketing, Inox.
The theatre chain is still negotiating with the production house for its properties in Indore, Kolkata, Banglore and Chennai. PVR Cinema and Shringar Cinemas faces a similar dilemma.
While Shringar Cinemas' spokesperson refused to comment, PVR Cinema's COO-films cell, Ashish Saxena said, "We have agreed on Yash Raj Films' revenue sharing proposition and have closed the deal for our properties in North India. But, PVR is in talks to finalise deals for tier II cities. We hope to close the deal soon."
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