Yashraj's first daily soap has male protagonists and sounds suspiciously similar to Yash Chopra's film Trishul.
Born on 15th of August, Aditya Merchant and Kabir Khan mark the return of male protagonists on Indian Television in Kismat – an epic saga. Produced by YRF Television and presented by Sony Entertainment Television, Kismat is a story of enmity between two powerful characters, spanning over 60 years in the post independence era. Continuing the tradition of larger than life stories and bringing back the romance of grand storytelling, the show is shot with impeccable Yashraj standards and redefines the benchmarks of fiction shows of tomorrow.
The show revolves around the two central characters - Aditya Merchant and Kabir Khan. Aditya Merchant is the heir to a rich industrialist family born with a silver spoon. He has access to all the privileges and was taught early in life that winning is all that matters, at any cost, and being a true Merchant, Aditya has made winning his habit in everything he does. While Kabir Khan, though born to Muslim parents is adopted by a Hindu family, is fated for a life full of struggles. Kabir has to face adversities early in life which mould him to become an aggressive go getter who stops at nothing and nobody. Kabir's sole agenda is to get rich and be powerful. But KISMAT rules that both Aditya and Kabir's paths must cross & change their lives forever.
The plot sounds suspiciously similar to Yash Chopra's 1975 superhit film Trishul where Shashi Kapoor played the rich industrialist character and Amitabh Bachchan played the less-privileged opponent. However the production house has made no such claim.
Ravina Kohli, Vice President and Creative Head of YRF Television said, "Kismat is an epic set across a period of 60 years beginning at the stroke of the midnight hour when India got her independence. It is a story of ambition, greed, friendship, betrayal, loyalty, family values, love, romance and a lot more. We are venturing into Daily soap territory for the first time with the strong backing of our partners Sony Entertainment Television and we hope Kismat will resonate with a wide audience cutting across age and gender because of its universal appeal."
Speaking about the launch, Mr. Ajit Thakur, EVP and Business Head of Sony Entertainment Television commented "Kismat, the second show from YRF after Khotey Sikkey this year, is a powerful emotional epic saga set on a grand scale; two powerful characters with their own points of view juxtaposed against each other will bring out all the elements of drama and compelling storytelling, just the qualities YRF is known for."
(TOI)
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Showing posts with label TV. Show all posts
Showing posts with label TV. Show all posts
'YRF TV driven by content, not TRPs'
A year ago it promised to paint the television red with its unique bouquet of shows, but Yash Raj Films (YRF) TV's offerings faded in no time. Now it is back with a vengeance on Sony Entertainment Television with a belief that different content strikes the right chords with the viewers,if not with the ratings' race.
The production company is taking a second shot with a thriller show Khotey Sikkey - about a bunch of five rich, spoilt, urban youngsters with special yet twisted talents, who fight modern-day social crimes like drunken driving, drug abuse and street fights, among others, with the help of an honest cop.
" Khotey Sikkey is a continuation of our past season in the sense that it is different. It is differentiated content because it's not a family drama or anything. It is edgy and contemporary and we hope that it cuts across a lot of audiences because it is a thriller. Thriller as we have seen with C.I.D., it has a wide appeal," Ravina Raj Kohli, creative head of YRF TV, told IANS.
With Khotey Sikkey, YRF TV is digressing into bi-weeklies, and is also planning to experiment in the daily space with an upcoming show Kismat, following which it will launch the second season of Mahi Way.
"One always knew that its not going to be an easy task for us. Where dailies are the norm on Indian television, we were doing weeklies. Then we were attempting a different type of television with the subjects we were getting into, the kind of audiences we were hoping to tap...But we choose to hang in there with our style," said Kohli.
YRF TV, the television arm of entertainment conglomerate Yash Raj Films, made a roaring start with five shows - Mahi Way, Rishta.Com, Powder, Seven and non-fiction show Lift Kara De, Jan 1, 2009.
For an audience which was fed heavily with saas-bahu soaps, slapstick comedies, mythological sagas and rural tales, these shows seemed different - not just in their stories, but their execution, scheduling and cinematography too.
Mahi Way was about a fat but spirited young girl Mahi and her aspirations, Rishta.Com was a sweet, romantic story, while Powder was on a completely different tangent as it narrated a story with the backdrop of narcotic trade.
Seven, inspired by mythology, was about seven individuals with extraordinary powers who fight a battle of good and evil, to fulfil an ancient prophecy, and Lift Kara De was a search for the biggest fan of 19 Bollywood stars.
The shows didn't garner record-breaking Television Rating Points (TRPs) but were appreciated by people from many quarters. In fact, according to data from Television Audience Measurement (TAM), around 25 percent of its viewership came from 15-25-year-old; so the production company is sticking to its original plan of being different.
"We didn't have the numbers but we got a huge response through other platforms like internet, e-mails and social networking sites. People used to discuss the shows on various forums. So, the plans are still the same - we still want to continue making the kind of shows we made in our first season. Perhaps it was a little too different, but a lot of it was actually very approachable and connectable," explained Kohli.
(IANS)
The production company is taking a second shot with a thriller show Khotey Sikkey - about a bunch of five rich, spoilt, urban youngsters with special yet twisted talents, who fight modern-day social crimes like drunken driving, drug abuse and street fights, among others, with the help of an honest cop.
" Khotey Sikkey is a continuation of our past season in the sense that it is different. It is differentiated content because it's not a family drama or anything. It is edgy and contemporary and we hope that it cuts across a lot of audiences because it is a thriller. Thriller as we have seen with C.I.D., it has a wide appeal," Ravina Raj Kohli, creative head of YRF TV, told IANS.
With Khotey Sikkey, YRF TV is digressing into bi-weeklies, and is also planning to experiment in the daily space with an upcoming show Kismat, following which it will launch the second season of Mahi Way.
"One always knew that its not going to be an easy task for us. Where dailies are the norm on Indian television, we were doing weeklies. Then we were attempting a different type of television with the subjects we were getting into, the kind of audiences we were hoping to tap...But we choose to hang in there with our style," said Kohli.
YRF TV, the television arm of entertainment conglomerate Yash Raj Films, made a roaring start with five shows - Mahi Way, Rishta.Com, Powder, Seven and non-fiction show Lift Kara De, Jan 1, 2009.
For an audience which was fed heavily with saas-bahu soaps, slapstick comedies, mythological sagas and rural tales, these shows seemed different - not just in their stories, but their execution, scheduling and cinematography too.
Mahi Way was about a fat but spirited young girl Mahi and her aspirations, Rishta.Com was a sweet, romantic story, while Powder was on a completely different tangent as it narrated a story with the backdrop of narcotic trade.
Seven, inspired by mythology, was about seven individuals with extraordinary powers who fight a battle of good and evil, to fulfil an ancient prophecy, and Lift Kara De was a search for the biggest fan of 19 Bollywood stars.
The shows didn't garner record-breaking Television Rating Points (TRPs) but were appreciated by people from many quarters. In fact, according to data from Television Audience Measurement (TAM), around 25 percent of its viewership came from 15-25-year-old; so the production company is sticking to its original plan of being different.
"We didn't have the numbers but we got a huge response through other platforms like internet, e-mails and social networking sites. People used to discuss the shows on various forums. So, the plans are still the same - we still want to continue making the kind of shows we made in our first season. Perhaps it was a little too different, but a lot of it was actually very approachable and connectable," explained Kohli.
(IANS)
Sony TV confirms launch of two new YRF shows
As revealed on BizAsia.co.uk a few days ago, Sony Entertainment Television Asia will be launching two new Yash Raj Films shows in the coming days.
'Khotey Sikkey' will be the first show this year from the production giant. The bi-weekly crime drama will be centered around five affluent youngsters and an honest cop who walks on the path of eradicating urban crime in the society. It will air at 23:00 on Friday and Saturday nights from 28th January.
Another show from the Yash Raj camp is 'Kismat', starting on Monday 14th February at 22:30. This will be a daily airing Monday through to Thursday. 'Kismat' is loosely inspired by renowned author Jeffrey Archer’s novel 'Kane & Abel'. Kismat will feature Rahul Bagga and Viraf Patel from their earlier show 'Powder'. 'Kismat' starts from the year of 1947 and runs till 2007.
These are the latest batch of shows from the Yash Raj Films house after the channel stuck an exclusive multi-year deal last year. The last batch of shows ended on Sony TV last summer.
(BizAsia.co.uk)
'Khotey Sikkey' will be the first show this year from the production giant. The bi-weekly crime drama will be centered around five affluent youngsters and an honest cop who walks on the path of eradicating urban crime in the society. It will air at 23:00 on Friday and Saturday nights from 28th January.
Another show from the Yash Raj camp is 'Kismat', starting on Monday 14th February at 22:30. This will be a daily airing Monday through to Thursday. 'Kismat' is loosely inspired by renowned author Jeffrey Archer’s novel 'Kane & Abel'. Kismat will feature Rahul Bagga and Viraf Patel from their earlier show 'Powder'. 'Kismat' starts from the year of 1947 and runs till 2007.
These are the latest batch of shows from the Yash Raj Films house after the channel stuck an exclusive multi-year deal last year. The last batch of shows ended on Sony TV last summer.
(BizAsia.co.uk)
Brats and crime
A year after introducing Powder, a crime-based fiction show as a weekly, Sony Entertainment and Yash Raj films, as per their tie-up, will be introducing their second bunch of shows starting this month. The first of the shows is called Khote Sikkey and revolves around the story of a
bunch of rich brats who commit crimes for adrenaline rush but are eventually corrected by a cop.
A bunch of newcomers have been cast to play a gang of privileged youngsters whom the cops find it tough to deal with. Damodar Deshmukh is the only cop who successfully handles the young criminals and, at one point in the story, even gets them to help him solve another case.
The time slot and the day are yet to be frozen, but the show is expected to arrive towards the last leg of the month. It’s the second show that YRF has produced, which belongs to the thriller and crime genre. Their last show Powder dealt with the friendship between a cop and a narcotics official gone wrong.
Isn’t the channel apprehensive? “No,” says Sony Entertainment’s programming head, Ajay Bhalwankar, “Thrillers and crime based shows have been the channel’s forte. I agree Powder didn’t fetch the numbers but as far as quality is concerned, it was far superior to a lot of content that’s still around. Everyone who followed Powder had loved it. So, there’s no room for any apprehension around Khote Sikkey either.”
It’s learnt that the show will be a once a week again, like Powder, and hence, might end up repeating history. “We’ll give it the best possible slot. If the content is powerful, the slot doesn’t slaughter the show’s prospects. And I’ve seen the content that has come to the table, it’s excellent,” asserts Bhalwankar. “I think it will be lapped up. And I’m sure, if all goes well, it will deliver good numbers too.”
(HT)
bunch of rich brats who commit crimes for adrenaline rush but are eventually corrected by a cop.
A bunch of newcomers have been cast to play a gang of privileged youngsters whom the cops find it tough to deal with. Damodar Deshmukh is the only cop who successfully handles the young criminals and, at one point in the story, even gets them to help him solve another case.
The time slot and the day are yet to be frozen, but the show is expected to arrive towards the last leg of the month. It’s the second show that YRF has produced, which belongs to the thriller and crime genre. Their last show Powder dealt with the friendship between a cop and a narcotics official gone wrong.
Isn’t the channel apprehensive? “No,” says Sony Entertainment’s programming head, Ajay Bhalwankar, “Thrillers and crime based shows have been the channel’s forte. I agree Powder didn’t fetch the numbers but as far as quality is concerned, it was far superior to a lot of content that’s still around. Everyone who followed Powder had loved it. So, there’s no room for any apprehension around Khote Sikkey either.”
It’s learnt that the show will be a once a week again, like Powder, and hence, might end up repeating history. “We’ll give it the best possible slot. If the content is powerful, the slot doesn’t slaughter the show’s prospects. And I’ve seen the content that has come to the table, it’s excellent,” asserts Bhalwankar. “I think it will be lapped up. And I’m sure, if all goes well, it will deliver good numbers too.”
(HT)
TV was natural progression: Yash Chopra
Filmmaker Yash Chopra, whose YRF film company has ventured into television software, says the small screen was a natural progression for his 38-year-old production house.
January one, 2010 will mark the entry of YRF TV, a subsidiary of Yash Raj Films (YRF) on Sony Television.
The company has produced five week-end shows ushering in a pool of new talent in form of writers, directors and actors. The highlight would be Karan Johar's 'Lift Kare De', a reality show featuring 20 top stars of the Hindi film industry.
Chopra said the television arm of his production house was the brainchild of his elder son Aditya, who devoted his energies to set up the television content company after release of 'Rab Ne Bana Di Jodi' in December last year.
"YRF began on September 27, 1971 when Aditya was a few months old. Twenty five years later, the company crossed its first milestone when Aditya directed DDLJ which created box office history," he said.
"We started our distribution office in India and two years later in UK. The second milestone was setting up of the YRF studios in 2004. Television was a natural progression and we hope to bring our cinematic vision on television as well," Chopra added.
He said Sony television was the natural choice as a partner because YRF's complete catalogue was with the channel and the two had a good business partnership.
Chopra said YRF TV is an initiative to engage and entertain the entire family through content which combines high quality production values with contemporary story telling-characters, language and environment to which today's family can relate.
N P Singh, COO of Sony Entertainment Television said the channel is committed to give its fiction shows a contemporary look.
"The effects of slowdown was witnessed in early 2009. But, the scenario has improved," he said.
'Lift Kara De' features one superstar and their biggest fan each week. 'Mahi Way' is a contemporary presentation of a young urban girl, 'Rishta.com' is today's take on the institution of marriage.
'Seven' will be television's first of its kind cutting edge special effects action adventure show while 'Powder' will see coming of age of thrillers on television, he added.
(Indian Express)
January one, 2010 will mark the entry of YRF TV, a subsidiary of Yash Raj Films (YRF) on Sony Television.
The company has produced five week-end shows ushering in a pool of new talent in form of writers, directors and actors. The highlight would be Karan Johar's 'Lift Kare De', a reality show featuring 20 top stars of the Hindi film industry.
Chopra said the television arm of his production house was the brainchild of his elder son Aditya, who devoted his energies to set up the television content company after release of 'Rab Ne Bana Di Jodi' in December last year.
"YRF began on September 27, 1971 when Aditya was a few months old. Twenty five years later, the company crossed its first milestone when Aditya directed DDLJ which created box office history," he said.
"We started our distribution office in India and two years later in UK. The second milestone was setting up of the YRF studios in 2004. Television was a natural progression and we hope to bring our cinematic vision on television as well," Chopra added.
He said Sony television was the natural choice as a partner because YRF's complete catalogue was with the channel and the two had a good business partnership.
Chopra said YRF TV is an initiative to engage and entertain the entire family through content which combines high quality production values with contemporary story telling-characters, language and environment to which today's family can relate.
N P Singh, COO of Sony Entertainment Television said the channel is committed to give its fiction shows a contemporary look.
"The effects of slowdown was witnessed in early 2009. But, the scenario has improved," he said.
'Lift Kara De' features one superstar and their biggest fan each week. 'Mahi Way' is a contemporary presentation of a young urban girl, 'Rishta.com' is today's take on the institution of marriage.
'Seven' will be television's first of its kind cutting edge special effects action adventure show while 'Powder' will see coming of age of thrillers on television, he added.
(Indian Express)
Yash Raj TV on Sony TV start date confirmed
Blockbuster movie production house, Yash Raj Film's first step into the world of television commences in January through its exclusive deal with Sony Entertainment Television Asia.
From Friday 1st January, Sony TV will begin with broadcasting five weekend shows produced by the new subsidiary TV arm of Yash Raj Films, Yash Raj TV (YRT).
This includes four fiction shows, plus one non-fiction show hosted by popular filmmaker, Karan Johar. He will host 'Lift Kara De', a show featuring one superstar and their biggest fan every week. 'Lift Kara De' will run for 20 weeks.
'Mahi Way' is a story of a 25-year-old girl Mahi who wants to ride into a successful career and meet her prince charming. The show revolves around how she proceeds towards her dream despite all odds.
'Rishta.Com' is a story about Rohan and Isha, both young and ambitious, who join hands to find people their perfect life partner.
'Seven' ancient sages, seven special powers, seven doomed destinies, one ultimate battle of 'good vs evil' is what the show Seven is about. It explores the journey of seven ordinary people with extraordinary powers and their quest to fulfill an ancient prophecy and save the world from evil forces.
Set against the narcotic trade with Mumbai as the backdrop, 'Powder' has two men on either sides of the law fighting for supremacy. This drama will explore varied human emotions such as greed, loyalty, power, friendship, passion, love and betrayal.
Sony TV will air these Yash Raj TV produced shows in the coveted primetime slots. Whilst times are still being confirmed for these shows, BizAsia.co.uk has been told that weekend shows will air between 20:00 and 21:30. Friday shows will air from 20:00.
Recently, Sony TV has axed two daily dramas to make way for new content including the introduction of Yash Raj TV shows across the week.
Sony TV is hoping to break into the Top 3 Hindi entertainment channels with its Yash Raj TV deal. For the past couple of years, Sony TV has been hovering in fourth and fifth positions behind market leaders Colors, ZEE TV and STAR Plus.
In teaser promos being aired on the channel, Yash Raj TV is saying it will turn TV sets red on Friday 1st January when the dawn of a new era starts. Watch the promo below.
(Biz Asia)
Yash Raj Films to produce 5 shows for Sony Entertainment
Yash Raj Films today said it is venturing into production of serials for the small-screen through its subsidiary, YRF TV.
The serials would be shown exclusively on Sony Entertainment Television (now Multi Screen Media Private Limited) starting January 1, the company said in a statement here.
YRF TV will bring 5 new shows, which include one non-fiction and four fiction on Sony Entertainment Television.
The new shows would be Lift Kara De, Mahi Way, Rishta.Com, Seven and Powder, the company said.
(in.com)
The serials would be shown exclusively on Sony Entertainment Television (now Multi Screen Media Private Limited) starting January 1, the company said in a statement here.
YRF TV will bring 5 new shows, which include one non-fiction and four fiction on Sony Entertainment Television.
The new shows would be Lift Kara De, Mahi Way, Rishta.Com, Seven and Powder, the company said.
(in.com)
Aamir Khan in YRF's show Rishta.com
Media reports suggest that Aamir Khan is, after all, doing Yash Raj Films' reality show Rishta.com. As the title suggests, the show is about matchmaking.
The other big stars to make an appearance on the show are Shah Rukh Khan, Rani Mukerji, Preity Zinta, Uday Chopra, Ritesh Deshmukh and Tabu.
But reportedly, Yash Raj wants Aamir Khan to make what it calls the grand entry on the show. Surprising, considering until now it was Shah Rukh Khan who was the studio's blue-eyed boy!
(Buzz 18)
The other big stars to make an appearance on the show are Shah Rukh Khan, Rani Mukerji, Preity Zinta, Uday Chopra, Ritesh Deshmukh and Tabu.
But reportedly, Yash Raj wants Aamir Khan to make what it calls the grand entry on the show. Surprising, considering until now it was Shah Rukh Khan who was the studio's blue-eyed boy!
(Buzz 18)
Aamir Khan tipped to debut on television soon
Having seen the two Khans – Shah Rukh Khan and Salman Khan, woo the audience with their wit and charm as hosts on Kya Aap Paanchvi Pass Se Tez Hain and Dus Ka Dum respectively, the nation was just craving for Mr. Perfectionist Aamir Khan. And now the buzz is that Aamir will soon make his television debut as a host on Yash Raj’s non-fiction show to air on Sony.
Informs a source closely associated with the show, “It has been discussed often that it’s about time that Aamir Khan make his debut on television. Now it is heard that the superstar will be marking the beginning of his innings on television with Yash Raj’s non-fiction show. Khan will be hosting the show. The show will have celebrity faces who will live the lives of deprived and poor commoners. They will earn for them by doing the same work that the commoner does for a living and will eventually get one of their many wishes fulfilled. Kabir Khan’s Camera Art is the Line producer of the show. The shoot of the same will commence in December.”
“Yash Raj has booked the prime-time slot with Sony and will air its shows at the same slot. This is one of the many shows that Yash Raj is making for the channel. The production house will also make shows based on international shows like Lost, Heroes and 24”, concludes our source.
We sent a text message to Kabir Khan who replied, “We will soon have a press announcement when everything is confirmed. Before that it’s all speculation.”
Rafiq Gangjee, Vice President - Marketing & Communications, Yash Raj Productions, said that the news isn’t true.
We also sent a text message to Danish Khan, Marketing Head Sony Entertainment Television, and Aamir Khan, but they both didn’t reply.
This one’s worth all the speculation. Keep watching this space to know more.
Also Read : Rakesh Bapat and Shruti Seth in Yash Raj’s TV venture
(Telly Chakkar)
Informs a source closely associated with the show, “It has been discussed often that it’s about time that Aamir Khan make his debut on television. Now it is heard that the superstar will be marking the beginning of his innings on television with Yash Raj’s non-fiction show. Khan will be hosting the show. The show will have celebrity faces who will live the lives of deprived and poor commoners. They will earn for them by doing the same work that the commoner does for a living and will eventually get one of their many wishes fulfilled. Kabir Khan’s Camera Art is the Line producer of the show. The shoot of the same will commence in December.”
“Yash Raj has booked the prime-time slot with Sony and will air its shows at the same slot. This is one of the many shows that Yash Raj is making for the channel. The production house will also make shows based on international shows like Lost, Heroes and 24”, concludes our source.
We sent a text message to Kabir Khan who replied, “We will soon have a press announcement when everything is confirmed. Before that it’s all speculation.”
Rafiq Gangjee, Vice President - Marketing & Communications, Yash Raj Productions, said that the news isn’t true.
We also sent a text message to Danish Khan, Marketing Head Sony Entertainment Television, and Aamir Khan, but they both didn’t reply.
This one’s worth all the speculation. Keep watching this space to know more.
Also Read : Rakesh Bapat and Shruti Seth in Yash Raj’s TV venture
(Telly Chakkar)
YRF to enter television production
Films have always been dominated by the mega production house Yash Raj Films over the past few decades. Now however, the small screen has emerged as a sure shot crowd puller with a multitude of soaps releasing.
YRF has now decided to enter into TV fictional and non-fictional content production with an agreement with Sony TV.
"Yash Raj Films is working on several TV show formats all of which are currently in various stages of production. We will be making a detailed announcement of the shows and related information at the appropriate time. In the meanwhile, we are happy to endorse our exclusive content deal with SONY Entertainment Television (Multi Screen Media Private Limited) and we look forward to a mutually beneficial association," says Rafiq Gangjee, Vice President-Marketing and Communications.
YRF has now decided to enter into TV fictional and non-fictional content production with an agreement with Sony TV.
"Yash Raj Films is working on several TV show formats all of which are currently in various stages of production. We will be making a detailed announcement of the shows and related information at the appropriate time. In the meanwhile, we are happy to endorse our exclusive content deal with SONY Entertainment Television (Multi Screen Media Private Limited) and we look forward to a mutually beneficial association," says Rafiq Gangjee, Vice President-Marketing and Communications.
YRF is all set to enter the small screen
Known for their trademark romantic films, Yash Raj Films is all set to enter the small screen with a comedy show titled Rishta.com.
Although YRF is trying its best to keep the project a secret, Mumbai Mirror ferreted out that Shah Rukh Khan, Preity Zinta, Ritesh Deshmukh, Tabu, Rani Mukerji, Uday Chopra, Jugal Hansraj and others will have cameo roles in the show. It will also feature several new faces.
A source said, “YRF is leaving no stone unturned to make a grand entry in television. They have spoken to most of the top actors, who have worked with them. While most of the actors have already agreed to make an appearance in Rishta.com, some are still being approached. The show is about a matrimony office through which couples meet.”
There have been several rumours about the show that YRF is making for a popular entertainment channel. However, contrary to reports, these prominent film stars will only be making special appearances,” said the source.
The rehearsals, costumes and the look of the show have already been finalised. The show will be directed by Rishabh Seth and will go on air in October.
YRF spokesperson said, “YRF is working on various television concepts, which are right now at different stages of development and are untitled. We will make an announcement when everything is in place.”
(TOI)
Although YRF is trying its best to keep the project a secret, Mumbai Mirror ferreted out that Shah Rukh Khan, Preity Zinta, Ritesh Deshmukh, Tabu, Rani Mukerji, Uday Chopra, Jugal Hansraj and others will have cameo roles in the show. It will also feature several new faces.
A source said, “YRF is leaving no stone unturned to make a grand entry in television. They have spoken to most of the top actors, who have worked with them. While most of the actors have already agreed to make an appearance in Rishta.com, some are still being approached. The show is about a matrimony office through which couples meet.”
There have been several rumours about the show that YRF is making for a popular entertainment channel. However, contrary to reports, these prominent film stars will only be making special appearances,” said the source.
The rehearsals, costumes and the look of the show have already been finalised. The show will be directed by Rishabh Seth and will go on air in October.
YRF spokesperson said, “YRF is working on various television concepts, which are right now at different stages of development and are untitled. We will make an announcement when everything is in place.”
(TOI)
Yash Raj Films to launch TV channel
YRF is planning to launch a general entertainment channel (GEC) by the second half of 2008. Ravina Raj Kohli, who was earlier president of STAR News, has been roped in to head the channel. She was head of programming and marketing at Sony Entertainment Television (SET) and also responsible for setting up Nine Gold on DD Metro.
The content of the YRF channel will be different from the typical ‘saas-bahu’ shows and will include programming such as reality shows, documentaries, human interest stories and issue oriented shows. Besides, the channel will feature the movies and music releases that Yash Raj Films has produced over the years. The company is currently in talks with leading television production houses for its TV debut.
When contacted, YRF officials confirmed their company’s foray into the television segment, but refused to divulge any further details. YRF aims to become an integrated entertainment company. Television apart, it will venture into multiplexes. It is estimated that multiplex owners earn 60-70 per cent of the box office revenues from films produced by YRF.
Last year, the company ventured into film distribution, and a few years ago, it launched Yash Raj Music to release audio CDs and DVDs of its films under the Yash Raj Films Home Entertainment label. Entry into the television and movie theatre space will complete the circle for the organisation in the entertainment segment.
The content of the YRF channel will be different from the typical ‘saas-bahu’ shows and will include programming such as reality shows, documentaries, human interest stories and issue oriented shows. Besides, the channel will feature the movies and music releases that Yash Raj Films has produced over the years. The company is currently in talks with leading television production houses for its TV debut.
When contacted, YRF officials confirmed their company’s foray into the television segment, but refused to divulge any further details. YRF aims to become an integrated entertainment company. Television apart, it will venture into multiplexes. It is estimated that multiplex owners earn 60-70 per cent of the box office revenues from films produced by YRF.
Last year, the company ventured into film distribution, and a few years ago, it launched Yash Raj Music to release audio CDs and DVDs of its films under the Yash Raj Films Home Entertainment label. Entry into the television and movie theatre space will complete the circle for the organisation in the entertainment segment.
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