Why YRF slashes Rocket Singh's publicity budget

With Ranbir Kapoor on a lucky streak at the B-O, Rocket Singh Salesman of the Year producer, Yash Raj Films has decided to cut down the budget for the film's publicity and let Ranbir's presence see them through.

On a roll

The decision was taken after Ranbir's last two films -- Wake Up Sid and Ajab Prem Ki Ghazab Kahani were well appreciated.


A source reveals, "YRF had kept aside a sum close to Rs 5 crore for the film's publicity. But when Ajab came out earlier this month and was liked, the think-tanks at the production house decided to tone down the publicity budget to a mere Rs 2 crore and are confident enough that the film will do well purely on its own merits and Ranbir's presence."

A spokesperson for YRF maintains, "The publicity budget for Rocket Singh has not been slashed for any reason whatsoever. Each film has its promotional strategy."

(Mid Day)