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Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
YRF releases first of its kind Digital Poster for “EK THA TIGER”
In yet another first, Yash Raj Films releases the first look of the Salman Khan & Katrina Kaif starrer, EK THA TIGER, in an exclusive first of its kind online digital poster.
Catch the full impact of this digital poster on WWW.EKTHATIGER.COM
Directed by Kabir Khan and Produced by Aditya Chopra, the romantic thriller starts shooting today for its first schedule. The film is based on a story by Aditya Chopra and the Screenplay & Dialogues have been written by Kabir Khan and Neelesh Misra. The film releases on 1st June 2012 in theatres worldwide.
(YRF)
‘Mere Brother Ki Dulhan’ – Connect instantly with the stars through your BBM
  With the number of people who exchange their BB PIN daily, Yash Raj Films looks to establish a connect with a large part of the country's mobile population. As part of their campaign, fans connected through BlackBerry will receive direct updates, messages and exclusive content about the movie and the stars and can stay connected with the movie on-the-go.This innovation allows Yash Raj Films to not only reach out to a larger captive audience base but also have their campaign working on one of the fastest, relevant and relatable medium of communication in today's mobile driven space. To connect with the stars of Mere Brother Ki Dulhan, either add PIN: 227BFE3C or scan this barcode to get the latest updates. (YRF) |
ROCKET SINGH: Marketing strategy of the year
Can ROCKET SINGH: SALESMAN OF THE YEAR be considered as the point of disruption for the Hindi cinema for the year 2009? Well, the premise is being postulated owing to the fact that though Yash Raj films is releasing it, and inspite of whose who of the film world in the form of Shimit Amin, Jaideep Sahni and above all Ranbir Kapoor who has given two of the biggest films of the year AJAB PREM KI GHAZAB KAHANI and WAKE UP SID being associated with ROCKET SINGH, the film has been really keeping low profile in terms of selling it as a marketing proposition is concerned.
ROCKET SINGH: SALESMAN OF THE YEAR plans to return to the old era of movie viewing where movies picked up the momentum as the week advanced into weeks based on word of mouth publicity, and brings the audience back into the cinema halls without any bombardments in the form of marketing devices. It is not at all backing on the first weekend footfalls to rev up the collections. From this perspective it indeed is a step backward into the world of marketing of films where the marketing wizards did not decide the promotion of the films, but it was the audience which set the course of the film.
If one were to look into the oeuvre of the past of the duo of Shimit Amin and Jaideep Sahni, this fact indeed would emerge as a recurring motif. No amount of publicity was done for the last film of the duo CHAK DE INDIA, but it broke box office records and also deconstructed Shah Rukh Khan for the world, pealed away from his gloss and suave image to a rugged individual who lives and dies for the country. Shimit Amin in fact had not resorted to any marketing ploy for his first film AB TAK CHAPPAN as well.
Back of the envelope calculation would also have made sense to let ROCKET SINGH: SALESMAN OF THE YEAR talk about itself as the amount of money spent on pre-publicity these days is so phenomenal that a small budget movie can roll in with that amount. Coupled with it is also the fact that earlier offering from Yash Raj Banner could not score a honeymoon with the audience during the current year, it indeed seems to be a prudent decision.
If ROCKET SINGH: SALESMAN OF THE YEAR breaks the dependence of marketing for a film to carry through, it would indeed bring in the golden era of Hindi cinema once again.
(Glamsham)
ROCKET SINGH: SALESMAN OF THE YEAR plans to return to the old era of movie viewing where movies picked up the momentum as the week advanced into weeks based on word of mouth publicity, and brings the audience back into the cinema halls without any bombardments in the form of marketing devices. It is not at all backing on the first weekend footfalls to rev up the collections. From this perspective it indeed is a step backward into the world of marketing of films where the marketing wizards did not decide the promotion of the films, but it was the audience which set the course of the film.
If one were to look into the oeuvre of the past of the duo of Shimit Amin and Jaideep Sahni, this fact indeed would emerge as a recurring motif. No amount of publicity was done for the last film of the duo CHAK DE INDIA, but it broke box office records and also deconstructed Shah Rukh Khan for the world, pealed away from his gloss and suave image to a rugged individual who lives and dies for the country. Shimit Amin in fact had not resorted to any marketing ploy for his first film AB TAK CHAPPAN as well.
Back of the envelope calculation would also have made sense to let ROCKET SINGH: SALESMAN OF THE YEAR talk about itself as the amount of money spent on pre-publicity these days is so phenomenal that a small budget movie can roll in with that amount. Coupled with it is also the fact that earlier offering from Yash Raj Banner could not score a honeymoon with the audience during the current year, it indeed seems to be a prudent decision.
If ROCKET SINGH: SALESMAN OF THE YEAR breaks the dependence of marketing for a film to carry through, it would indeed bring in the golden era of Hindi cinema once again.
(Glamsham)
Perfect promo
With a few days left for the release of Ranbir Kapoor's next movie -- a Yash Raj Films project -- one would have expected its promos to be sweeping the airwaves. On the
contrary, only one song trailer and two promos have been released so far.
We found out that an extra-cautious Aditya Chopra was not willing to dilute the impact of the existing
promos by releasing more trailers. He was still waiting for the 'perfect promo'.
A source said, "Aditya has been on a 'cancel the promos' spree. Gossip has it he cancelled one promo about 40 times and asked Shimit (Amin) and the team to rework it. Adi wanted the promo to have a more gripping impact."
A spokesperson from Yash Raj Films said, "When a creative process takes place concepts go back and forth until a perfect product emerges." The spokesperson, however, denied that Aditya was cancelling the promos.
"The news that Aditya Chopra is on a cancelling spree, which is causing the delay in the new promos coming out, is entirely false," the spokesperson clarifies.
(DNA)
contrary, only one song trailer and two promos have been released so far.
We found out that an extra-cautious Aditya Chopra was not willing to dilute the impact of the existing
promos by releasing more trailers. He was still waiting for the 'perfect promo'.
A source said, "Aditya has been on a 'cancel the promos' spree. Gossip has it he cancelled one promo about 40 times and asked Shimit (Amin) and the team to rework it. Adi wanted the promo to have a more gripping impact."
A spokesperson from Yash Raj Films said, "When a creative process takes place concepts go back and forth until a perfect product emerges." The spokesperson, however, denied that Aditya was cancelling the promos.
"The news that Aditya Chopra is on a cancelling spree, which is causing the delay in the new promos coming out, is entirely false," the spokesperson clarifies.
(DNA)
Why YRF slashes Rocket Singh's publicity budget
With Ranbir Kapoor on a lucky streak at the B-O, Rocket Singh Salesman of the Year producer, Yash Raj Films has decided to cut down the budget for the film's publicity and let Ranbir's presence see them through.
On a roll
The decision was taken after Ranbir's last two films -- Wake Up Sid and Ajab Prem Ki Ghazab Kahani were well appreciated.
A source reveals, "YRF had kept aside a sum close to Rs 5 crore for the film's publicity. But when Ajab came out earlier this month and was liked, the think-tanks at the production house decided to tone down the publicity budget to a mere Rs 2 crore and are confident enough that the film will do well purely on its own merits and Ranbir's presence."
A spokesperson for YRF maintains, "The publicity budget for Rocket Singh has not been slashed for any reason whatsoever. Each film has its promotional strategy."
(Mid Day)
On a roll
The decision was taken after Ranbir's last two films -- Wake Up Sid and Ajab Prem Ki Ghazab Kahani were well appreciated.
A source reveals, "YRF had kept aside a sum close to Rs 5 crore for the film's publicity. But when Ajab came out earlier this month and was liked, the think-tanks at the production house decided to tone down the publicity budget to a mere Rs 2 crore and are confident enough that the film will do well purely on its own merits and Ranbir's presence."
A spokesperson for YRF maintains, "The publicity budget for Rocket Singh has not been slashed for any reason whatsoever. Each film has its promotional strategy."
(Mid Day)
Promos of Kunal Kohli’s next with Tashan
Whoever is watching Tashan will get to see another treat, they will get to catch a sneak peek of Kunal Kohli’s Saif Ali Khan-Rani Mukerji-Amisha Patel starrer. Yes, the promo of Kunal’s next will premiere with Tashan! Kunal Kohli has confirmed that the promotion of his film will start on April 25th and the film will release during the summer on June 27th.
The film brings back the Hum Tum team but this time it’s Amisha who’s paired opposite Saif. The plot surrounds around a nanny (Rani) who helps a business-executive (Saif) and his 4 kids! Amisha plays an important part but Kunal Kohli has decided to keep mum about her role as it would tantamount into revealing the story. Rishi Kapoor has a special appearance in the film ,just like we’ve seen him in Kunal’s previous films such as Fanaa and Hum Tum .
The film is said to have a lot of special effects and the lead actors in the film took the risk for several stunts. Rani had to balance herself on cable wires during the shooting of a scene, “Rani underwent many rehearsals and trials for the stunt scenes. We shot on many outdoor locations in Mumbai, at Film City and inside the Yash Raj studios. At every place, we took utmost precaution. It could have been very dangerous if Rani had slipped. Thankfully, she pulled it off without retakes. This film will see a new Rani.” Kunal confirms! Amisha also learnt scuba diving for an item number with Saif in which they will be seen underwater, she said it will also help her in her role and not only the song. When questioned about her role in the film she replied, "I'm not allowed to talk about the film and anyway my look and the details of the film will soon be out, so just wait a while."
(Bollyspice)
The film brings back the Hum Tum team but this time it’s Amisha who’s paired opposite Saif. The plot surrounds around a nanny (Rani) who helps a business-executive (Saif) and his 4 kids! Amisha plays an important part but Kunal Kohli has decided to keep mum about her role as it would tantamount into revealing the story. Rishi Kapoor has a special appearance in the film ,just like we’ve seen him in Kunal’s previous films such as Fanaa and Hum Tum .
The film is said to have a lot of special effects and the lead actors in the film took the risk for several stunts. Rani had to balance herself on cable wires during the shooting of a scene, “Rani underwent many rehearsals and trials for the stunt scenes. We shot on many outdoor locations in Mumbai, at Film City and inside the Yash Raj studios. At every place, we took utmost precaution. It could have been very dangerous if Rani had slipped. Thankfully, she pulled it off without retakes. This film will see a new Rani.” Kunal confirms! Amisha also learnt scuba diving for an item number with Saif in which they will be seen underwater, she said it will also help her in her role and not only the song. When questioned about her role in the film she replied, "I'm not allowed to talk about the film and anyway my look and the details of the film will soon be out, so just wait a while."
(Bollyspice)
Finally.... YRF reveals TASHAN video
Those who were waiting to see some action happening for TASHAN can now heave a sigh of relief.
With less than 3 weeks to go for the release of the film, the producers of TASHAN, Yash Raj Films, have decided to unleash a song on the music channels. The number in question is 'Chhalia' which is picturised on Kareena Kapoor. This comes after close to 3 weeks of the film's promotion that so far was content with 10-second teasers from the film's songs with just the signature tune playing in the background.
However, with 'Chhalia', audience finally get a chance to hear what Vishal-Shekhar's music is all about in this film which looks and sounds as unconventional and still so commercial as it can. While it is fun to watch Kareena gyrate to some sensual moves in 'Chhalia', now one looks forward to witness the best two tracks from TASHAN -'Di Laara Re' and 'Dil Dance Maare'.
Yes, we are waiting!
(Glamsham)
With less than 3 weeks to go for the release of the film, the producers of TASHAN, Yash Raj Films, have decided to unleash a song on the music channels. The number in question is 'Chhalia' which is picturised on Kareena Kapoor. This comes after close to 3 weeks of the film's promotion that so far was content with 10-second teasers from the film's songs with just the signature tune playing in the background.
However, with 'Chhalia', audience finally get a chance to hear what Vishal-Shekhar's music is all about in this film which looks and sounds as unconventional and still so commercial as it can. While it is fun to watch Kareena gyrate to some sensual moves in 'Chhalia', now one looks forward to witness the best two tracks from TASHAN -'Di Laara Re' and 'Dil Dance Maare'.
Yes, we are waiting!
(Glamsham)
TASHAN songs not on air - A good move?
In their endeavor to come up with different kind of marketing strategy for their films, they are in experimental mood yet again. And this time around it happens for their most critical project since many months - TASHAN - which is up for release in barely three weeks from now.
In order to create an intrigue quotient for the music of TASHAN, YRF is refraining from showcasing the songs on the music channels. So what one sees is just a 10 second glimpse of the song with the signature tune of the track playing in the background. There is not a single word to be heard and the promo ends sooner than it begins.
Now it definitely makes sense if this is a part of the initial set of promos for a film. However, when it appears to be the case for weeks in succession, it certainly raises the alarm bells. After all majority of music lovers are appreciating the music of TASHAN (which released last weekend) and them being deprived of seeing it on the small screen (at least for the moment) is not been taken kindly.
The curiosity value which is being created due to this unique strategy is all fine for a diehard Bollywood fan but an average cine goer, who decides to watch a film after watching the promos, is certainly expected to be left wanting. Also, it appears to be unfair to the composer duo of Vishal and Shekhar who now seem set to gauge audience reaction only after the songs are seen along with the film's theatrical release.
In an age when music promotion of any biggie begins close to 2 months before the release of the film, TASHAN is going ahead with controlled publicity even though there are only about 20 days to go for this biggie to hit the screens.
Looking at this, one does question if this is indeed a right move by YRF to be holding back on airing the songs?
(Glamsham)
In order to create an intrigue quotient for the music of TASHAN, YRF is refraining from showcasing the songs on the music channels. So what one sees is just a 10 second glimpse of the song with the signature tune of the track playing in the background. There is not a single word to be heard and the promo ends sooner than it begins.
Now it definitely makes sense if this is a part of the initial set of promos for a film. However, when it appears to be the case for weeks in succession, it certainly raises the alarm bells. After all majority of music lovers are appreciating the music of TASHAN (which released last weekend) and them being deprived of seeing it on the small screen (at least for the moment) is not been taken kindly.
The curiosity value which is being created due to this unique strategy is all fine for a diehard Bollywood fan but an average cine goer, who decides to watch a film after watching the promos, is certainly expected to be left wanting. Also, it appears to be unfair to the composer duo of Vishal and Shekhar who now seem set to gauge audience reaction only after the songs are seen along with the film's theatrical release.
In an age when music promotion of any biggie begins close to 2 months before the release of the film, TASHAN is going ahead with controlled publicity even though there are only about 20 days to go for this biggie to hit the screens.
Looking at this, one does question if this is indeed a right move by YRF to be holding back on airing the songs?
(Glamsham)
Tashan Promotion Late Due To Race
Tashan which is to be released in five weeks time has had no music release yet and the publicity campaign has not taken off with just an initial teaser doing the rounds.
The reason for this is the similarity of Tashan and Race, the promos that were expected to come for Tashan would give the feeling that the film is similar to Race so different promos have been made which will hit the television screens soon. The films may be different but posters and promos may have made the two films look similar so YRF have made changes to their publicity campaign.
The reason for this is the similarity of Tashan and Race, the promos that were expected to come for Tashan would give the feeling that the film is similar to Race so different promos have been made which will hit the television screens soon. The films may be different but posters and promos may have made the two films look similar so YRF have made changes to their publicity campaign.
Yash Raj Films' Dhoom:2 game to hit stores in April
A PC-based game on Yash Raj Films' 2006 blockbuster Dhoom:2 will be launched in the market by mid-April this year. The game has been made on a budget of Rs 30 million (Rs 3 crores).
Hyderabad-based FX Labs has developed the game, which is tentatively titled D 2.5. All characters from the movie will be part of the game. The movie starred Hrithik Roshan, Abhishek Bachchan, Aishwarya Rai, Bipasha Basu and Uday Singh.
Speaking to Businessofcinema.com, Yash Raj senior manager internet and new media Anand Gurnani says, "The game will be marketed and distributed by Yash Raj Films. "Currently, we are giving final finishing touches to the game and it may be called D 2.5. We will lock in the marketing and distribution strategy in a few days."
Elaborating on the game, FX Labs founder and chairman Sashi Reddi says, "The game has been developed keeping in mind the Indian audience, therefore apart from the action, it also has some song and dance. Since we want to breakthrough at a mass level with this game, we have not complicated the game because it is necessary to keep in mind that majority Indians have not played a game."
The game has a play time of approximately four hours. A team of 40 people have developed the game over a period of 15 months. Based on the feedback D 2.5 receives, the game may further be developed for Sony's Playstation as well.
(BOC)
TASHAN promos from next week
The first promo of Yashraj Films' upcoming action extravaganza, TASHAN, was included in the reels of their last release, AAJA NACHLE. Just that single trailor (which we had discussed in detail), which concluded with Anil saying, "First impression is last impression", seems to have worked like magic and was enough to build a tremendous hype around the film. And if that was not enough, an unlikely source, the posters of the movie (in cinemas) are taking the curiosity to dizzying heights. A proof of that is the high number of enquiries at the theatres where these hoardings have been displayed. So what's the latest on TASHAN?
As per our trade and exhibition sources, Yashraj Films is all set to launch a publicity blitzkrieg for the film, with the tag line- 'The Ishtyle... The Good Luck... The Pharmoola' from the first week of March, followed by a quick audio release.
Vijay Krishna Acharya's TASHAN, forecasted/projected as one of the biggest openers of the year by the trade is all set to hit the screens on 25th April 2008 and is likely to be the only major release of the week.
(Glamsham)
As per our trade and exhibition sources, Yashraj Films is all set to launch a publicity blitzkrieg for the film, with the tag line- 'The Ishtyle... The Good Luck... The Pharmoola' from the first week of March, followed by a quick audio release.
Vijay Krishna Acharya's TASHAN, forecasted/projected as one of the biggest openers of the year by the trade is all set to hit the screens on 25th April 2008 and is likely to be the only major release of the week.
(Glamsham)
Akshaye Khanna kept out of AAJA NACHLE promos?
If you have checked the promos of AAJA NACHLE, you would have realized that it's about only woman - Madhuri Dixit. Now that's pretty much justified considering the fact that this is Madhuri's much hyped comeback film and deserves all the focus on herself.
Still, if one checks out the theatrical promo carefully, there are other actors like Kunal Kapoor and Konkana Sen who get a reasonable footage in the three minute promo. In fact even Ranvir Shorey and Vinay Pathak get a dialogue each to mouth in the attractive promo that has made quite a splash ever since it was aired first.
But where does it lead one of the most known faces in AAJA NACHLE after Madhuri Dixit? We are talking about Akshaye Khanna who doesn't feature in the promo for even a flicker of a second.
Knowing Yash Raj?s penchant for creating a well planned promotion strategy for their films, we are sure there would be valid reasons for Akshaye not being talked about at all as of now. Now is that a surprise element in the offering for AAJA
Still, if one checks out the theatrical promo carefully, there are other actors like Kunal Kapoor and Konkana Sen who get a reasonable footage in the three minute promo. In fact even Ranvir Shorey and Vinay Pathak get a dialogue each to mouth in the attractive promo that has made quite a splash ever since it was aired first.
But where does it lead one of the most known faces in AAJA NACHLE after Madhuri Dixit? We are talking about Akshaye Khanna who doesn't feature in the promo for even a flicker of a second.
Knowing Yash Raj?s penchant for creating a well planned promotion strategy for their films, we are sure there would be valid reasons for Akshaye not being talked about at all as of now. Now is that a surprise element in the offering for AAJA
Yash Raj to offer song video downloads
Indiantelevision.com Team
(16 June 2007 5:45pm)
MUMBAI: Yash Raj Films (YRF) will leverage Microsoft's DRM (Digital Rights Management) platform to offer song video downloads of select catalogue titles through its website.
The offering was launched by Microsoft GM application development and platform marketing Steve Guggenheimer at TechMela 2007, a technology event.
Song videos from Yash Raj's latest release Jhoom Barabar Jhoom will soon be available for downloads through this platform.
The facility is presently available only for consumers outside India. To promote the site, exclusive song video from YRF's forthcoming film Chak De India will be available on the site.
Guggenheimer said, "This marks a new era in Bollywood's use of technology to connect better with its audiences. We are very excited about this association, as it has not only given us an opportunity to work with one of India's most respected production houses, but also enabled us to improve the movie experience for a billion Indians."
Yash Raj Films is also in the process of evaluating Microsoft Silverlight for its website www.yashrajfilms.com for providing media interactive features in the future.
Microsoft Silverlight is a cross-browser, cross-platform implementation of .NET for delivering the next generation of media experiences and Rich Interactive Applications (RIAs) for the web.
(16 June 2007 5:45pm)
MUMBAI: Yash Raj Films (YRF) will leverage Microsoft's DRM (Digital Rights Management) platform to offer song video downloads of select catalogue titles through its website.
The offering was launched by Microsoft GM application development and platform marketing Steve Guggenheimer at TechMela 2007, a technology event.
Song videos from Yash Raj's latest release Jhoom Barabar Jhoom will soon be available for downloads through this platform.
The facility is presently available only for consumers outside India. To promote the site, exclusive song video from YRF's forthcoming film Chak De India will be available on the site.
Guggenheimer said, "This marks a new era in Bollywood's use of technology to connect better with its audiences. We are very excited about this association, as it has not only given us an opportunity to work with one of India's most respected production houses, but also enabled us to improve the movie experience for a billion Indians."
Yash Raj Films is also in the process of evaluating Microsoft Silverlight for its website www.yashrajfilms.com for providing media interactive features in the future.
Microsoft Silverlight is a cross-browser, cross-platform implementation of .NET for delivering the next generation of media experiences and Rich Interactive Applications (RIAs) for the web.
JBJ to be advertised on phone boxes
by Sarah Crawley-Boevey Media Week
LONDON - NWP Media, the payphone advertising contractor, has signed up Yash Raj Films, one of the largest Bollywood film studios and distributors, to run advertising for its latest movie across its portfolio.
Jhoom Barabar Jhoom will be advertised on 175 panels throughout the UK's major cities ahead of its opening next Friday (15 June) in what is believed to be the first payphone advertising campaign for a Bollywood studio.
Avtar Panesar, head of operations at Yash Raj, said kiosk advertising seemed a "very interesting opportunity".
"The kiosks are ideally placed close to the relevant cinemas and so should reach people in the right place at the right time," he said.
NWP has seen its revenues rise by 50% in the last year with recent campaigns including those for Yazoo drinks, theatrical agency Media Junction and record label Concept Music, which promoted the latest Louie Vega album through NWP
LONDON - NWP Media, the payphone advertising contractor, has signed up Yash Raj Films, one of the largest Bollywood film studios and distributors, to run advertising for its latest movie across its portfolio.
Jhoom Barabar Jhoom will be advertised on 175 panels throughout the UK's major cities ahead of its opening next Friday (15 June) in what is believed to be the first payphone advertising campaign for a Bollywood studio.
Avtar Panesar, head of operations at Yash Raj, said kiosk advertising seemed a "very interesting opportunity".
"The kiosks are ideally placed close to the relevant cinemas and so should reach people in the right place at the right time," he said.
NWP has seen its revenues rise by 50% in the last year with recent campaigns including those for Yazoo drinks, theatrical agency Media Junction and record label Concept Music, which promoted the latest Louie Vega album through NWP
Chak De India video along with Jhoom Barabar Jhoom
By IndiaFM News Bureau,
So gear up for a double treat when you go to watch Jhoom Barabar Jhoom. | |
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