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Showing posts with label Hadippa. Show all posts
Showing posts with label Hadippa. Show all posts

Why DIL BOLE HADIPPA is a safe bet for Yash Raj!

It is by now clear that the Eid battle between WANTED and DIL BOLE HADIPPA is slowly but surely moving in favour of the Boney Kapoor produced WANTED. While DIL BOLE HADIPPA is having an edge in the multiplexes of North India (Delhi-NCR and East Punjab), at an all India level, it is WANTED that is being lapped up, more so at mass oriented centres.

However, it is not over by any means for DIL BOLE HADIPPA, as it's quite a low budget of 14-15 crore will ensure that the Rani-Shahid starrer is sure to be a profitable venture for Yash Raj Films, who are also the worldwide distributors. In the Overseas, the film is not exactly setting the box-office on fire, but is fairing much better than the Salman-Ayesha starrer, WANTED.

In a nutshell, while DIL BOLE HADIPPA will be a safe bet for its makers, by the second weekend, the 34-35 crore WANTED will need to do much more than a couple of weeks run to become a plus fare!

(Glamsham)

Can Rani regain her tinsel throne?

Rani Mukherjee does not mince her words. The Bollywood star has a bone to pick with the media and she's ready to face the challenge without falling back on the used and abused celebrity crutch no A-lister can do without: a dedicated publicist.

The actress, who wowed critics and audiences at the Toronto International Film Festival earlier this week during the premiere of Dil Bole Hadippa (playing in UAE cinemas), found her film promotional events hijacked by questions about a secret marriage to filmmaker and heir to the Yash Raj Films production empire, Aditya Chopra.

Mukherjee, of course, rubbishes the claims and blames her aversion to public relations firms resulting in this dramatic turn of events.

"I am not the kind of person who enjoys being fussed over by strangers or handing over the reins of my life to one individual who represents me to the world," the 31-year-old tells Emirates Business over a crackling phone line.

However, even the bad connection cannot soften her words or disguise the passion, when she adds: "I'm a self-made woman who has always made my own decisions from the time I entered the film industry 13 years ago. So, now that I'm famous, why should I suddenly stop making these decisions and allow someone else to communicate my words? This person could even have his or her own agenda and twist my words."

Yet, the flip side to Mukherjee's media blackout are the rumours that brandish her as a homewrecker second time around – the first was five years ago over an alleged affair with actor Govinda. The actress, of course, insists she is innocent and states this is the price she must pay for sticking to her conviction.

"The only reason I'm answering queries now is because I feel the need to clarify things to my fans and filmmakers who are now hesitant about approaching me with scripts, lest these rumours have a grain of truth in them," comes her response.

This is a hard line to swallow considering she is the same actress who bagged India's National Award, the country's highest honour, for her stunning portrayal of a deaf and blind woman in 2005's Black.

Ask her, and she admits this is a burden for her to carry. But even before a hint of vulnerability seeps through, the fiery Mukherjee returns to form, saying: "Even so, I still refuse to become a PR-generated star and join the same movement that has allowed this new batch of wannabes into Bollywood who don't even possess the qualifications to justify their presence there."

No matter how miffed Mukherjee may be feeling towards the media, even she cannot deny the power it wields in a film's overall marketing plan.

"Of course. When Ghulam released in 1998, all we had was a handful of print media and three TV channels promoting the film to the masses. These days, its hundreds of print and electronic media personnel vying for our attention, be it from entertainment, music, news or even sports.

"Once the interviews are over, the actors are then herded off to reality shows on TV to generate even more publicity," she says.

"A lot of this movement has to do with the boom of new media and the lack of time, causing the audience to watch limited TV and only sticking to one or two stations that they enjoy. If we want to catch them, we need to be everywhere."

Is this why Mukherjee is so eager to tour the international festival circuit, tapping into a global audience that has suddenly tuned into Bollywood post films such as Slumdog Millionaire?

"If we are talking about Dil Bole Hadippa in Toronto, then I think its appeal to the Indian diaspora in Canada is way larger than the international audience," she states. "Bollywood has gone global and that is now visible with a larger Indian presence at international film festivals, along with a wider distribution network of our films in cinemas abroad. Having said that, my new film is a typical Bollywood potboiler and would not really appeal to those who don't appreciate Indian kitsch."

Dil Bole Hadippa sees Mukherjee play a village belle who's also a cricket fanatic. When she realises women are unable to enrol in the sport on a state level, she disguises herself as a Sikh boy and joins the team, under the captainship of Shahid Kapur. Producer Yash Raj Films is shrewdly marketing this cricketcentric film four days prior to the ICC Championship Trophy that kicks off in South Africa.

"We are not just tapping into the cricket frenzy because it's the news of the hour," comes the pat reply. "Cricket is an integral part of the film."

The actress admits she was clueless about the sport before the film and had to train for six months before she was able to effectively hold the bat and score runs.

"This is such a bright and funny film, that cricket fan or not, you will still enjoy it for its entertainment value," she says, adding: "I know I did; after my spate of weepy dramas over the past few years, this is a welcome relief."


Brand Power

With a career spanning 13 years with India's top production houses, Rani Mukherjee should be ranked as highly as Bollywood greats Aishwarya Rai Bachchan and Kareena Kapoor in terms of brand power.

However, while Bachchan demands up to Rs50 million (Dh3.8m) for a single endorsement deal and Kapoor has all the A-list brands in her kitty (including Pepsi, Airtel communications and Head and Shoulders shampoo), the Mukherjee name refuses to create a flutter among India's corporates. This appears surprising considering the actress has appeared in India's Filmfare magazine's Top 10 Power List from 2005, for three years consecutively.

By 2007, Mukherjee was the highest female brand ambassador in Bollywood, paying Rs13m in taxes from endorsements alone. At the time she had Nestlé's Munch chocolates, Fanta cola, Titan Raga watches, Good Knight mosquito repellent, Chevrolet Aveo and Dabur Amla hair oil to lend her name to. Today, she's down to three.

Mukherjee calls her lack of endorsements a personal choice, saying: "I currently endorse three brands and this is because I have no time to take on more work.

"I get offers every other day, but as a celebrity it is important my public profile is not tarnished. Because of this, I choose brands that have credibility in the market."

Currently, it seems only Dabur, Titan and Good Knight have retained that credibility.

Critics are linking this power outage to her advancing age, which allegedly resulted in the actress losing out her Fanta deal to the much younger Genelia D'Souza earlier this year.

However, industry analysts predict Mukherjee has the power to turnaround her affairs depending on the box office outcome of her current Dil Bole Hadippa. Only time will tell.

(business24-7)

Sherlyn, Rakhi are for adults!

Dil Bole Haddipa gets U/A certificate for Rakhi Sawant and Sherlyn Chopra’s skimpy outfits....

Yash Raj Films, known for its clean romantic entertainers and their candy floss films, was extremely upbeat about Dil Bole Haddipa’s release. However, the film has got a U/A certificate and not the U certificate which they would have liked, as that would have enabled them to reach out to family audiences. The U/A has been given because they have two sexy sirens, Sherlyn Chopra and Rakhi Sawant, doing what they do best — flaunting some serious skin.

Vinayak Azad, Regional Officer Censor Board said, “The film has been given a U/A certificate due to Sherlyn's onscreen clothes and Rakhi Sawant's dance number.”

When asked if there are any intimate scenes, he said, “There are no high-voltage intimate scenes and no kissing scenes as such. But it features one intimate scene with Sherlyn and the other problem is Rakhi’s clothes in the dance number.”

Incidentally, both Rakhi and Sherlyn have painted the town red speaking about their roles in the YRF banner film, which stars Shahid Kapoor and Rani Mukerji in lead roles.

Sherlyn says, "Well, Manish Malhotra is to be blamed for that... He's dressed me in bikini tops and shorts which ooze effortless sensuality. And that's exactly what's expected of the super model that I play in the film.”

(TOI)

Rani Mukherjee's close connection with Harbhajan

Everybody knows that Rani Mukherjee plays a Sardar in her upcoming release Dil Bole Hadippa but very few will know her special connection with a real Sardar in Indian Cricketer Harbhajan Singh. No, they are not having affair. It's just that Rani copied Harbhajan in the film .
Well, Rani Mukherjee sent the photo of Harbhajan to her make-up man who is from London . She sent his photo, as he didn't know how exactly a Sardar looks. Consequently, Rani's look in Dil Bole Hadippa was greatly influenced by the photo she sent.

And Rani revealed that she had told Harbhajan about the story of his photo. The ace Indian cricketer is fine about it all for the simple reason that it's Rani who has copied him.

Rani acts with Shahid Kapoor in her upcoming release Dil Bole Hadippa, produced by Aditya Chopra [^] under the banner of Yash Raj Films and directed by Anurag Singh. It is all set for release this Friday, 18th September.

(oneindia)

Dil Bole Hadippa turns a new logo

Yashraj Films have come up with a new logo for their biggest release of this year. Film Dil Bole Hadippa has got a new identity with a brand new logo.

The ace production company was recently in news, all for the wrong reason. They had to face strong disapproval by the Sikh community. The community had expressed their displeasure over the use of a patka sign in the place of a dot on letter ‘I’ in ‘Hadippa’.

In the film Rani aspires to play cricket with Dhoni and Tendulkar in the team. So as to become a part of men’s cricket team she dons turban and beard and poses as Sardar. A film that celebrates the never-say-die spirit of India cannot afford to hurt any of its pillars, and thus Yashraj decided to change the logo and neutralize any controversy.

Flashing a new logo YRF says a neutral Dil Bole Hadippa

-Deepa Mishra/ Sampurn Media

Imagine Rani Mukherji in a bikini???

Guys at Yash Raj Films not only can but have shot petite Rani Mukherji during a movie. Apparently, this talented actress donned a bikini for a promotional remix song for 'Dil Bole Hadippa!' However, as characteristic of all YRF productions, it's a hush-hush news which, unfortunately for them, just got spilled.

According to our source, though the promos of the film show her both as a Punjabi girl and a boy, the actress also has been given a rather chic avatar in the film where she will be seen sporting bikini tops. The source added that recently a song was shot with Shahid Kapur and her where she was clad in a bikini. She had no inhibitions whatsoever for the song.

The source continues that Rani had lost oodles of weight for her role under the aegis of Aamir Khan's trainer Satya Chaurasia. The actress is quite happy with the results and so didn't think twice to flaunt it. In any case, she will be back on screen after a long break and so the actress wants to make the most of it even if it calls for shedding inhibitions.

Yash Raj breaks promise to Bhansali

Sanjay Leela Bhansali is fuming on seeing the first look of YRF’s Dil Bole Hadippa!.

Despite being assured by YRF that they won’t use Hadippa in their title, they haven’t lived up to their promise given to Bhansali.

A spokesperson from SLB Productions said, “Hadippa is the title of Bhansali’s sister Bela Sehgal’s first directorial venture. Bhansali turned down Aditya Chopra’s request to let him use the title. If it was his own he’d have considered Aditya’s request but as this is his sister’s first film, Bhansali won’t allow her title to be taken away even if it means taking legal action.”

“How could they add two words to Hadippa and claim the title to be their own? Would they have liked it if someone made Ek Baar Rab Ne Phir Bana Di Jodi or Pataa Nahin Kyun Laaga Chunari Mein Daag?”

Lead actress of Dil Bole Hadippa!, Rani Mukerji, who is close to both the production houses, tried but failed to arrange a meeting between the two filmmakers to solve matters.

“What’s there to discuss? What YRF has done is unethical. We at SLB Productions see it as creative vandalism. We’ve written proof that YRF had assured us they won’t use the word Hadippa. If the need arises, we’ll use that evidence against them,” the spokesperson added.

Commenting on the issue, an annoyed Bhansali said, “If they were so sold on a Punjabi title, since their film is about cricket, they could’ve called it Balle Balle.”

First Look Yash Films Dil Bole Hadippa With Rani And Shahid

Yash Raj Films' next release, DIL BOLE HADIPPA, is a romantic comedy set in Punjab which brings together for the first time Rani Mukherjee and Shahid Kapoor. It is the story of a girl who has to become a man to fulfil her dreams.

The first look of DIL BOLE HADIPPA is now out! The movie has Rani Mukherjee in a completely new look as the latest sardar in town.



The versatile Rani, having played several demanding roles over the years, now takes on the challenging role of a sardar who, though from a small village, dreams in 70mm in this full-on musical romantic comedy entertainer based in Punjab.


Mike Stringer, who was responsible for all the disguises in DHOOM 2, was specially flown in from London to design her look for the film. The costumes have been designed by Manish Malhotra.

The film, directed by Anurag Singh and produced by Aditya Chopra, stars Shahid Kapoor, Rani Mukherjee, Anupam Kher along with Rakhi Sawant & Sherlyn Chopra and others and is slated to release worldwide on 18th Sept 2009.

Urmila declines Yashraj offer

It’s strange to know that Urmila Matondakar who is going through a pretty lean patch in her professional life, has declined a good opportunity to save her fading career. Apparently the actress was approached by Yash Raj Films for one of their forthcoming films. But being choosy about her roles, Urmila declined the offer.

According to the unit hand from the film Hidaba that stars Shahid Kapoor and Rani Mukherjee in lead roles, Urmila was offered a role which was second fiddle to the main actress Rani Mukherjee. Apparently after going through the narration Urmila realized the length and importance of the character was not enough. She asked to make it more meaty and increase the length of it as well as she did not want to be relegated to the side lines of a character artist. Nor was the fact that she would be playing second lead to Rani who is much junior to her. Keeping those in mind, the Rangeela actress preferred to step aside.

Now it is believed that the same role has been bagged by Tabu. Urmila was last seen in Himesh Reshammiya’s recently released film Karzzzz .

(TOI)

No Sherlyn Chopra Opposite Shahid Kapoor In A Yash Raj Project!


Shahid Kapoor and Sherlyn Chopra in a Yash Chopra film? Before your eyes pop out of your sockets here's a clarification to reports about Sherlyn Chopra being paired opposite Shahid Kapoor in a Yash Raj Film.

The news has upset the Chopras no end. A source from from the Yash Raj banner clarified, "Shahid has been paired with Rani Mukherjee. Sherlyn is just making a brief appearance in the film. The report of Shahid acting opposite Sherlyn is false. Sherlyn is doing it just to gain some mileage for herself and also to get some cheap publicity."


Starlets like Sherlyn Chopra will go to any lengths to create news in the media!

Sherlyn signs YashRaj film with Shahid


Shockers come in many guises the latest is Sherlyn Chopra signing Yash Raj’s next as Shahid Kapur’s leading lady!

A Yash Raj spokesperson confirms, “Yes, Sherlyn has been signed by Yash Raj to star in a film by Anurag Singh.”

The film is a love triangle involving Rani Mukerji, Shahid Kapur and Sherlyn Chopra.
Sherlyn will be seen in her seductive best and will have a lot of steamy scenes with Shahid. The source adds, “Though Adi met Sherlyn, it was Yash Chopra’s suggestion.

Sherlyn has been in the good books of Yash Chopra, who also launched her album Outrageous. Yash Raj has been wanting to get in touch with her for some time but Sherlyn had her number changed so they finally got it from Vinod Pandey (who directed her in Red Swastika).”

Just the beginning

Sherlyn isn’t jumping from rooftops at being signed by the most powerful production house in B-Town, “I won’t be modest and mouth the usual platitudes of saying how excited and happy I am.

For me, this is just the beginning. Yes, I am a part of Anurag’s film but I still need to work much harder to get to the place where I really want to be right at the top. I have it in me to be a kick-ass Bollywood babe and I will do it.”

On working with Shahid Kapur and Rani Mukerji, Sherlyn says, “I just want to do this role to the best of my abilities and want them to start wondering how I can act with so much of finesse and ease. The director, Anurag Singh has told that he will be pitching me against them and that I have to be on par with their performances.”

I’m a screamer!

About her outrageous quotes, Sherlyn says, “When the time is right I will talk about the film and my acting too. Why should I be tired about talking about my sexuality? Maybe the day I cross 50 years I will stop. I am a 20-something and I have all the right to scream! I don’t deny that I scream to get attention. It’s not a crime to promote my film or myself.”

About her close association with Yash Chopra, Sherlyn says, “When Vinod Pandey had held a screening for Red Swastika for Yash uncle at YRF preview theatre, Yash uncle had said just one thing after the screening, ‘yeh ladki bahut aage jayegi.’ I will never forget his words.”

Ask her if her family is now proud of her achievement and she laughs, “Mom will say that it should’ve happened long time back. She is tired of me talking about my butt or sexuality or bikinis.”

Rakhi Sawant in Yash Raj's next?

Item queen of Bollywood Rakhi Sawant is keen to get into the A-league of Bollywood. She recently performed an item number in Rakesh Roshan's Krazzy 4 . And if sources are to be believed Rakhi has been signed by Yash Raj Films for their forthcoming film.

According to a source, Rakhi has been signed for Yash Raj's Shahid Kapoor Rani Mukherjee starrer to be directed by Anurag Singh. itss going to be a life time role for Rakhi. Its not a cameo. She will be seen as a dancer from the Bhand Samaj doing nautanki . Rakhi's role is quite bold just like the way she is in her real life. She will have some really bold dialogues and rocking dance numbers in the film.” reveals a source.

It is believed that Rakhi's role in this film will help her raise the bar and be at par with the league actresses. The source adds that Chopras have asked Rakhi not to talk about the film as per their confidentiality policy.

When we quizzed Rakhi about the film, she was surprised to know how we came to know about it. She neither confirmed nor denied the news but as expected, asked us, “Who told you about this? I dont want to comment on this. She further said, my dream to work with Yash Raj. I am dying to work with them and if I get an opportunity to work with them, it would be like a dream come true.

Yash Raj Films maintain complete secrecy about their projects but it is believed that the film will commence in March 2008.

Rani Mukherjee and Shahid Kapur in Yashraj Films Next

Rani Mukherjee and Shahid Kapur have been signed for the first time to star in Yashraj Films next venture. The film which is not titled yet is expected to roll in April and will be directed Anurag Singh. The debutant director is the son of veteran producer K P Singh who produced the hit Dharmendra, Hema Malini and Vinod Khanna starrer Patthar Aur Payal in 1974 and more recently the Bobby Deol starrers Hum To Mohabbat Karega in 2000 and Jurm in 2005. These two films did not do well at the box office. This Rani, Shahid starrer will have music by Pritam and the rest of the crew and cast being finalised.

Shahid Kapur to do a Yashraj love story ?

After two hits, Shahid Kapur has consolidated his position as Bollywood’s next romantic hero.The good run of Vivah last year followed by the box-office success of Jab We Met this year has turned Shahid’s career around. Suddenly, the actor has found a place in the wish-lists of leading production houses.

Among them is Yashraj Films that are presently in talks with Shahid for a romantic movie.According to an industry insider: “ Aditya Chopra has been pretty impressed by the rapid strides Shahid has made in one year. Today, Shahid is viewed as an actor who can carry a film on his shoulders. That is why YRF has approached him for a youthful love story.”
Although there has been no official confirmation yet, there is a strong chance that Shahid will indeed be signed for the film.The movie will reportedly be directed by Anurag Singh, who has worked for YRF banner. If things fall in place the movie might go on the floors in the first quarter of 2008.Meanwhile, Shahid will act in a film to be directed by his father Pankaj Kapur .

Despite ups and downs in his personal life, year 2007 has been pretty good for Shahid. The actor did not ruminate much over his break-up from Kareena Kapoor and moved on with his life. Of late, he has been spotted with Tennis star Sania Mirza. Whether something is cooking between the two – it is still too early to say.

(Source : Apun Ka Choice