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Tashan Opens To Below Average Response in overseas

Tashan is not upto the mark in the international markets. It has done poor business in North America and below average in other markets. The first three days business was 1.50 crore in UK, 1.25 crore in North America and the rest of the world added another 1.75 crore taking its total to 4.50 crore. Overall Tashan is well below expectations and is likely to do around 8-9 crores from overseas markets.

(Box office India)

Tashan Struggles At The Box Office

Tashan managed to do nett gross business of 7.75 crore in its first two days. At this rate even a 20 crore opening nett total is looking a tough ask. The business over the first two days was around 70-80%.

Tashan's no show at the biggest multiplex chains like PVR, Fun, Cinemax, Inox, Fame and Adlabs has hit the film hard. There was hope that by Saturday it would be in the multiplexes like most of the other films that had similar problems but it was not to be and still the problem has not been sorted out.


Tashan needs the multiplex release to save it self being a losing fare, if the multiplexes and producers can sort out the problem and Tashan can get in the multiplexes from Friday it will show steady second week business if it does not happen then the expected blockbuster will actually emerge a flop.

The multiplex problem has hit business hard in Mumbai, Delhi-NCR and Bengal circuits with these circuits losing more than 50% business, other circuits have lost about 20-30%.

(Box office India)

Tashan Review Links

http://www.indya.com/news/newsDetails.aspx?xfile=2008/April/News_20080425_271
http://www.businessofcinema.com/news.php?newsid=8032
http://www.movietalkies.com/movies/editor-reviews.asp?MovieId=19131
http://www.rediff.com/movies/2008/apr/25tashan2.htmhttp://www.indiaglitz.com/channels/hindi/review/10094.htmlhttp://www.moviewalah.com/reviewhttp://www.allbollywood.com/v2/bd/stc/rev/t/170.shtmlhttp://www.planetbollywood.com/displayReview.php?id=f042608121626
http://www.buzz18.com/reviews/movies/review-tashan-is-such-a-torture/52781/0
http://timesofindia.indiatimes.com/moviereview/2983109.cmshttp://www.nowrunning.com/Movie/Reviews/MovieReview.aspx?movie=4660&rid=1601
http://www.rediff.com/movies/2008/apr/25tashan1.htmhttp://www.ndtvmovies.com/reviews.asplang=hindi&id=304&moviename=Review3A+Tashan
http://www.timesnow.tv/NewsDtls.aspx?NewsID=7657
http://www.apunkachoice.com/scoop/bollywood/20080425-4.html
http://www.radiosargam.com/films/archives/5187/movie-review-tashan-2008.html
http://boxofficeindia.com/reviews.php?page=shownews&articleid=203&nCat=movie_reviews&PHPSESSID=724f1eb714739292712eb72e3c4b48e3
http://www.magnamags.com/magnamags/index.php?option=com_content&task=view&id=1628&templateName=stardust
http://www.fullhyderabad.com/profile/movies/2211/2/http://www.dnaindia.com/report.asp?newsid=1161421
http://www.mumbaimirror.com/net/mmpaper.aspx?page=article&sectid=30&contentid=2008042620080426020632690317e5da2
http://www.deccanherald.com/Content/Apr262008/movies2008042564651.asphttp://www.musicnmovies.info/index.php/2008/04/picture-gallery/tashan-2008-movie-review-idiocracy-has-new-name/
http://www.indicine.com/movies/bollywood/tashan-movie-review/
http://movies.indiatimes.com/moviereview/2982981.cmshttp://indiafm.com/movies/review/13446/index.htmlhttp://www.bollyspice.com/movie-reviews.php/tashan-movie-review.html
http://www.hindu.com/2008/04/26/stories/2008042650900200.htmhttp://www.expressindia.com/latest-news/Movie-reviews/301849/
http://www.desipundit.com/baradwajrangan/http://withoutgivingthemovieaway.com/main/reviews/tashan-review/
http://www.ibnlive.com/news/masands-verdicttashan-lacks-style/63972-8.html
http://hindustantimes.com/StoryPage/StoryPage.aspx?id=62b9d95a-4de0-45b6-bdb0-858c6e5e6b22&MatchID1=10&TeamID1=5&TeamID2=7&MatchType1=5&SeriesID1=1&PrimaryID=10&Headline=Review%3a+EMTashan%2fEM
http://www.mtvindia.com/movies/http://www.mag4you.com/bollywood/Tashan/9936.htmhttp://www.bollywoodmantra.com/movie-review/tashan-2/
http://reviews.merinews.com/catFull.jsp;jsessionid=E0B3A776926E9A424669D4C2A807E21F?articleID=133093
http://glamsham.com/movies/reviews/25_tashan-movie-review-040801.asp
(All bollywood)

Kunal Kohli’s title in trouble

Kunal Kohli announced his forthcoming film’s title on Wednesday. After a long wait he titled it as Thoda Pyar Thoda Magic but he wasn’t aware that the similar title has already been registered by another producer.

According to actor turned producer Sahil Chadha, he has registered the same title in 2006. He confirms “Yes it’s true. I had my title Thoda Life Thoda Magic registered two and half years back when I thought of making a film. A friend from the media informed me about Kunal Kohli’s film title Thoda Pyar Thoda Magic which is the same as my film’s title.”

However Chadha has already taken action and informed IMPA about it. He says, “I tried to contact Kunal regarding the same but have not managed to talk to him yet. His title is the same as my title and the audience may get confused by that. I have sent a letter to IMPA regarding the same.”

Kunal Kohli’s film revolves around Saif - a rich man, four orphan kids and Rani, who plays the role of an angel who comes in their lives to help them get rid of their worries. On the other hand Sahil Chadha’s film is about a man who believes in living life by spreading magic in others life. It is a feel good film. Jackie Shroff will be the main protagonist of the film. It also stars Mira Vasudevan, Salhil Chadha Arbaaz Khan and Anita Raaj in prominent roles.

According to Chadha his film is ready for release and he is planning to release it in May. Interestingly Kunal Kohli’s film releases at the same time in the same month. He further continues, “I have no objection if they change the title to Thoda Magic Ho Jaye . It’s a Yash Raj film and I have grown up watching their movies. I have nothing against them but the similar title will create confusion for audience.”

However, the title fight is not new for Yash Raj Films. Before this they had to face similar problems for Saif and Rani starrer Ta Ra Rum Pum . It can be recalled that Pradeep Sarkar’s Laga Chunari Main Daag was earlier registered by Producers Himanshu Joshi and Hirachand Jogani of Bhoomi Shree Pictures. Though Yash Raj Films had requested them to give this title, the producers refused. Hence Yash Raj had to register it as Laaga Chunari Mein Daag - The Journey Of A Woman.

Hope Kunal’s film gets right title.

Tashan faces boycott

Tashan, Yash Chopra?s latest flick released today faces a complete blackout from India's multiplex companies.


This could result in a loss of Rs 15-20 crore for Yash Raj Films, Chopra?s production house, this weekend. It had spent Rs 35-40 crore to make the film.

Leading multiplex chains including PVR Cinemas, Adlabs, Shringar Cinemas, Inox Leisure and Cinemax have rejected Chopra's demand for 50 per cent (45 per cent in Mumbai and Delhi) of ticket sales in the first and second weeks of release as his share.

For other films, production houses charge 48 per cent for the first week and 45 per cent for the second week as their share.

As a result, the multiplexes have decided to black out the movie from their screens.

Industry estimates suggest that these five multiplexes constitute around 65-70 per cent of the cinema chains in India.

What has complicated matters further is that Chopra has set different revenue share terms for different territories.

Sanjeev Kohli, director & CEO of Yash Raj Films, said: ?We have not asked the multiplexes for any incremental terms from those concluded last year.

The terms being discussed are the same as those agreed upon for our last year?s films.? He added that as in the past, the production house will compensate the multiplexes if the film does not perform to expectation.

With five films set for a release this year, Yash Raj Films was looking at signing a bulk deal with the multiplexes.

These films are Tashan, animation flick Roadside Romeo, Bachna Ae Haseeno with Ranbir Kapoor and Deepika Padukone, Thoda Pyaar Thoda Magic with Saif Ali Khan and Rani Mukherjee and Shah Rukh Khan's Rab Ne Bana Di Jodi. However, the Shah Rukh Khan-starrer wasn't a part of the package.

Tashan Opens Well

Tashan opens well at 75-80% but well short of the expected bumper opening. The multiplex revenue sharing problem cropped up again giving the film more problems. The film has been trashed by critics but public reports are not as bad. Tashan will not emerge the expected blockbuster but still could emerge a hit if it does not crash on Monday and the multiplex problem is sorted as quick as possible.

(Boxofficeindia.Com Trade Network)

Kunal Kohli's next for YRF titled Thoda Pyaar Thoda Magic

Director Kunal Kohli's next movie under the Yash Raj Films banner has been titled Thoda Pyaar Thoda Magic.

The movie stars Saif Ali Khan and Rani Mukherji and has been co-produced by Kohli along with Aditya Chopra.

Kohli says, "Our lives are filled with ups and downs, tears and joy. It's during those periods when we're down and out we all need a little help, a little love and a little magic. Magic that will wipe those tears, magic that will help us fight the bad times, and love... Do we ever need to explain why we need love? Thoda Pyaar Thoda Magic is about people like you and me who wish for a little bit of magic in our lives, and don't realise the angels who bring it to us are right amongst us."

Thoda Pyaar Thoda Magic is slated to release on 27 June. The director has earlier made Hum Tum (Saif Ali Khan and Rani Mukherji) and Fanaa (Aamir Khan and Kajol) for YRF.

This will be the second movie from the YRF stable in 2008 after Tashan, which is releasing this week (25 April).

(BOC)

Chopras ban Akshay Kumar?

Ok guys, here's the latest update on the brewing war between the Chopras and Akshay Kumar. First it became front page news, with Akshay Kumar getting upset with the producer of Tashan, Aditya Chopra for not giving in to his demand and airing his solo promos and now the we hear the apparent cold war has just got louder with Akshay Kumar refusing to come and support the tie up between the Tashan and the recently held Mukesh Ambani's cricket match.

"All the star cast of the film right from Anil, Saif and Kareena came, but Akshay Kumar put his foot down, since he had an tie up with a rival group," says friend of the Chopras. And we hear as a result the Chopras are very upset with him and have decided to hit back by not signing him for any of their film.

"The cold war has been going on for a while now. It started after Dil to Pagal Hai, but later Akshay went and apologized to them, and the Chopras let bygones be bygones and took him back as the hero in Tashan. But right from the beginning they had problems with him. But in spite of that they wanted to take him for another film, but Akshay apparently turned it down saying "I'm too big a star to be directed by their assistants, if the father and son (Yash and Aditya) wants to direct me, I'm ok with him."

It apparently hasn't gone down too well with the father and son duo. "If Shah Rukh Khan can do a Chak De with Shimit Amin, who is Akshay Kumar," says a executive from Yash Chopra. Let's hope better sense prevails on both the warning parties.

Who walks away with Kareena Kapoor in ‘Tashan’ -- Saif Ali Khan or Akshay Kumar?


Well, we can share the climax with you. Contrary to public expectations Akshay, and not Saif, walks away with Kareena eventually. Interestingly, it was during the shooting of this film that cupid struck Kareena and Saif.

Our well-placed source in the industry says, “Some select people from the industry have seen the film and they were quite surprised at the climax. It is clear towards three-fourths of the film that Saif will not get Kareena in the end, yet the viewers found it surprising. The surprise basically stemmed from the fact that Saif and Kareena make the hottest couple in town today; so the viewers felt sort of cheated when Saif loses Kareena.”

Does Kareena not love Saif in the film? Our source adds, “Kareena has excellent chemistry with Saif until the interval, but post-interval she switches her affection to Akshay.”

Why? “During the course of the film, Kareena learns from Akshay that he is her ''bachpan ka pyaar'. So the childhood lovers get together,” our source explains.

And what about Anil Kapoor? What is he doing in the film? “Anil plays a don, Bhaiyaji, who enjoys killing people as much as he loves enjoying speaking English. Saif and Kareena work with Anil, but Kareena steals a large amount of money and runs away. Saif is with her in her journey. Then, Anil hires Akshay to track down Saif and Kareena and get them back to him. As for the end as far as Anil is concerned, he is killed,” our source further reveals.

Tashan is produced by Yash Raj Films and is set to hit the theatres on April 25. Apart from Akshay, Kareena, Saif and Anil, the film, directed by Vijay Krishna Acharya, also stars Sanjay Mishra and Yashpal Sharma. While Akshay goes by the name Bachchan Pande in the film, Saif is called Jimmy and Kareena plays Pooja. Vaibhavi Merchant (who has now become a Yashraj favourite) is the choreographer and Aki Narula has designed the clothes. The music has been composed by Vishal-Shekhar.

Promos of Kunal Kohli’s next with Tashan

Whoever is watching Tashan will get to see another treat, they will get to catch a sneak peek of Kunal Kohli’s Saif Ali Khan-Rani Mukerji-Amisha Patel starrer. Yes, the promo of Kunal’s next will premiere with Tashan! Kunal Kohli has confirmed that the promotion of his film will start on April 25th and the film will release during the summer on June 27th.

The film brings back the Hum Tum team but this time it’s Amisha who’s paired opposite Saif. The plot surrounds around a nanny (Rani) who helps a business-executive (Saif) and his 4 kids! Amisha plays an important part but Kunal Kohli has decided to keep mum about her role as it would tantamount into revealing the story. Rishi Kapoor has a special appearance in the film ,just like we’ve seen him in Kunal’s previous films such as Fanaa and Hum Tum .

The film is said to have a lot of special effects and the lead actors in the film took the risk for several stunts. Rani had to balance herself on cable wires during the shooting of a scene, “Rani underwent many rehearsals and trials for the stunt scenes. We shot on many outdoor locations in Mumbai, at Film City and inside the Yash Raj studios. At every place, we took utmost precaution. It could have been very dangerous if Rani had slipped. Thankfully, she pulled it off without retakes. This film will see a new Rani.” Kunal confirms! Amisha also learnt scuba diving for an item number with Saif in which they will be seen underwater, she said it will also help her in her role and not only the song. When questioned about her role in the film she replied, "I'm not allowed to talk about the film and anyway my look and the details of the film will soon be out, so just wait a while."

(Bollyspice)

No Sherlyn Chopra Opposite Shahid Kapoor In A Yash Raj Project!


Shahid Kapoor and Sherlyn Chopra in a Yash Chopra film? Before your eyes pop out of your sockets here's a clarification to reports about Sherlyn Chopra being paired opposite Shahid Kapoor in a Yash Raj Film.

The news has upset the Chopras no end. A source from from the Yash Raj banner clarified, "Shahid has been paired with Rani Mukherjee. Sherlyn is just making a brief appearance in the film. The report of Shahid acting opposite Sherlyn is false. Sherlyn is doing it just to gain some mileage for herself and also to get some cheap publicity."


Starlets like Sherlyn Chopra will go to any lengths to create news in the media!

Sonam, Deepika in race for Adi Chopra's next


Although Aditya Chopra and his team have begun pre-production for Rab Ne Bana Di Jodi, the leading lady has not been finalised yet.

Sonam Kapoor was being considered to play the part of the heroine opposite Shah Rukh Khan in what the grapevine claims to be the desi version of My Fair Lady.

Simran, a teenaged newcomer from Chandirgarh, was also in running for the role. According to a source, in the course of training her to face the camera, Chopra was not quite sure whether she could play the role.

Director’s choice
Now, the two top choices for the role are Sonam and Deepika Padukone. Chopra Jr is currently engaged in planning the release of Tashan on April 25.

Meanwhile, his art directors have started building an elaborate set for the first schedule of Rab ne... at Film City.

The film's shooting will commence in May.

(HT)

Finally.... YRF reveals TASHAN video

Those who were waiting to see some action happening for TASHAN can now heave a sigh of relief.

With less than 3 weeks to go for the release of the film, the producers of TASHAN, Yash Raj Films, have decided to unleash a song on the music channels. The number in question is 'Chhalia' which is picturised on Kareena Kapoor. This comes after close to 3 weeks of the film's promotion that so far was content with 10-second teasers from the film's songs with just the signature tune playing in the background.

However, with 'Chhalia', audience finally get a chance to hear what Vishal-Shekhar's music is all about in this film which looks and sounds as unconventional and still so commercial as it can. While it is fun to watch Kareena gyrate to some sensual moves in 'Chhalia', now one looks forward to witness the best two tracks from TASHAN -'Di Laara Re' and 'Dil Dance Maare'.

Yes, we are waiting!

(Glamsham)

Rani to do Item Number in RNBDJ

Aditya Chopra is coming back to direction after a long while with his lucky mascot Shah Rukh Khan in Rab Ne Bana Di Jodi. Chopra's beau Rani Mukherjee too will be seen in the film but not in a full fledged role this time. Sources close to the Chopra camp reveal that Rani will be doing an item song in the film. Our sources also add that to give her appearance in the film more meaning and impact, a few scenes with punch packed dialogues are been incorporated.

(bollyvista)

Ranbir In Chak De India Directors Next

Ranbir Kapoor will star in Shimit Amin's next directorial venture after Chak De India.

The film is a romantic film and will be produced by Aditya Chopra. Reports suggest that Aditya Chopra is so impressed with Ranbir's work in Bachna Ae Haseeno that when Shimit Amin suggest Ranbir's name for his film, Aditya agreed immediately.

Bachna Ae Haseeno is carrying excellent reports with the music likely to be amongst the best of 2008.

(box office india)

Sherlyn signs YashRaj film with Shahid


Shockers come in many guises the latest is Sherlyn Chopra signing Yash Raj’s next as Shahid Kapur’s leading lady!

A Yash Raj spokesperson confirms, “Yes, Sherlyn has been signed by Yash Raj to star in a film by Anurag Singh.”

The film is a love triangle involving Rani Mukerji, Shahid Kapur and Sherlyn Chopra.
Sherlyn will be seen in her seductive best and will have a lot of steamy scenes with Shahid. The source adds, “Though Adi met Sherlyn, it was Yash Chopra’s suggestion.

Sherlyn has been in the good books of Yash Chopra, who also launched her album Outrageous. Yash Raj has been wanting to get in touch with her for some time but Sherlyn had her number changed so they finally got it from Vinod Pandey (who directed her in Red Swastika).”

Just the beginning

Sherlyn isn’t jumping from rooftops at being signed by the most powerful production house in B-Town, “I won’t be modest and mouth the usual platitudes of saying how excited and happy I am.

For me, this is just the beginning. Yes, I am a part of Anurag’s film but I still need to work much harder to get to the place where I really want to be right at the top. I have it in me to be a kick-ass Bollywood babe and I will do it.”

On working with Shahid Kapur and Rani Mukerji, Sherlyn says, “I just want to do this role to the best of my abilities and want them to start wondering how I can act with so much of finesse and ease. The director, Anurag Singh has told that he will be pitching me against them and that I have to be on par with their performances.”

I’m a screamer!

About her outrageous quotes, Sherlyn says, “When the time is right I will talk about the film and my acting too. Why should I be tired about talking about my sexuality? Maybe the day I cross 50 years I will stop. I am a 20-something and I have all the right to scream! I don’t deny that I scream to get attention. It’s not a crime to promote my film or myself.”

About her close association with Yash Chopra, Sherlyn says, “When Vinod Pandey had held a screening for Red Swastika for Yash uncle at YRF preview theatre, Yash uncle had said just one thing after the screening, ‘yeh ladki bahut aage jayegi.’ I will never forget his words.”

Ask her if her family is now proud of her achievement and she laughs, “Mom will say that it should’ve happened long time back. She is tired of me talking about my butt or sexuality or bikinis.”

Poll Update

Which of the following movie will be the biggest YRF hit for 2008 ?

Results : -

Tashan 51 (41%)
Roadside Romeo 2 (1%)
Bachna Ae Haseenon 3 (2%)
Rab Ne Bana Di Jodi 27 (22%)
Kunal Kohli Project (Saif - Rani) 39 (31%)

All eyes on tashan followed by Rab ne Bana Di Jodi

Next month's Poll:

Are you satisfied with the way Tashan is being promoted ?

Poll Closes on 24th April

Akshay is insecure about Saif

Guess what's the latest talk of the town? Khiladi, Akshay Kumar is showing severe signs of 'jealously' and feeling 'insecure' about the way his role has shaped up in Tashan. Post Race , Saif's career has grown in leaps and bounds and he longer wants to second fiddle to anyone, least of all to Akshay Kumar who always had the best of roles written on him.

But this time, post Race , the tables have turned and it's Saif who is racing ahead of his contemporaries selling like a hot cake everywhere. And now sensing Saif and Kareena's popularity the makers of Tashan have cut special promos of the couple and are planning to air them separately.

"Akshay has a solo promo on air, so has Saif, but now, Yashraj wants to cash on the popularity of Saif and Kareeena and so they have cut a special promo of the couple and this has obviously affected Akshay. Apparently it hasn't gone down too well with Akshay and he reportedly had a tiff with the producer Adtiya Chopra," says a unit member.

But Akshay has to eat humble pie, since Aditya stood his ground and refused to listen to his list of demands, which includes, downplaying Saif's role and cutting down on his promos. And for Saif it's a big 'kick' to his career, especially for someone who started his career by playing 'sidekick' to Akshay in films like Main Khiladi Tu Aanari .

But Saif on his part refused to acknowledge his rivalry with Akshay "I bow to Akshay Kumar, he deserves every bit of his success, he has really worked hard and I'm genuinely happy for him," says Saif.

We guess, the Khiladi has finally met his match in Saif!

(TOI)

Is Kareena two timing Saif?

TASHAN has been a cynosure of the eyes right from day one. It was TASHAN who brought Bebo closer to Chote Nawab and cut off from Shahid.

TASHAN is enjoying the glare of publicity from the shooting phase itself. Right from its making days, it has been known that Kareena is paired opposite Saif in TASHAN. Incidentally, it was on the sets of TASHAN that the two fell in love, and they have been inseparable ever since. The then movie stills and media talks about TASHAN's reel life pair Saif-Kareena added salt and pepper to their off-screen love story. It also gave an obvious indication that Kareena will romance with Saif (only) on screen in TASHAN.

Now looking at the latest promos of soon to be released and much-awaited TASHAN, it appears that Bebo may romance Akki (Akshay Kumar) also on screen. Trailers denote that Kareena may perhaps play a two-timer and double cross real life beau in reel life.

Kareena’s no bikini show in Tashan

Not long back Kareena Kapoor hit the headlines that she is into strict diet regime to cut her size to zero to look hotter and sexier in two piece suit in Tashan. The latest about her bikini story is that she is not wearing any bikini in Tashan and the story is nothing more than a publicity stunt.

In an interview, Bebo remarks on her bikini scene that she is not wearing any sexy attire in Tashan and it is just a rumor. A person close to Yashraj films also ruled out Bebo’s bikini in Tashan and said that it is only a publicity gimmick. Kareena will only be seen in short pants. No doubt Bebo will look hot in shorts too. The running promos proved that Bebo in her new make over is looking stunning.

Tashan is very close to Kareena as she had started her journey of love with Saif on its set. Saif proposed to her at a candlelight dinner during the days of Tashan. The film had gained much hype due to Kareena’s bikini rumor, Saif-Kareena's pairing, Bebo’s slim and trim look and last but not the least due to the Yashraj tag. The film also stars Akshay Kumar and Anil Kapoor in the lead role.

(bollywood mantra)

Akki made bakra

The Tashan unit played a prank on the actor by making him re-do an uncomfortable scene

Akshay Kumar plays local goon, Bachchan Pande, in the Yash Raj film Tashan. We are told that Akshay’s character, the most colourful of the cast, speaks in a trademark lingo throughout the film. Apart from his language and attire, Akshay has worked hard to give Bachchan Pande a raw edge.

Bakra bait

A source from the sets of the film reveals how the actor’s efforts to stay true to his character made him a bakra. We are told that during the shoot of the song Dil Dance Maare Re, he was asked to give a shot which needed him to grab his crotch; similar to Michael Jackson’s trademark move. The scene can be seen in the promos of the film on air.

During the shoot in Ladakh, the crew decided to play a prank on Akshay. A source spills the beans, “Akshay was given the brief on the steps by choreographer Vaibhavi (Merchant). The song is full of masti and has raunchy lyrics. He was told that for the opening shots of the song he had to stand with his back to a truck and grab his crotch.” Akki agreed because it went with the character.

Late current

The Khiladi did the scene, but was told that the take wasn’t good enough, “What Akshay didn’t know was that they were pulling a fast one on him. It was hilarious to see him grab his crotch over and over again. Everyone from the extras to the dancers were in splits.”

As the retakes kept increasing, Akshay realised something was fishy. “That’s when they told him they were pulling his leg. However he was quite the sport and laughed off the incident.”

BOL BACHCHAN
NAME: Bachchan Pande
AGE: 30 as per police records, 25 as per Chachi, 26 as per Omprakash, I think 28
MARITAL STATUS: Don’t understand question
QUALIFICATIONS: Can steal electricity anywhere, Can break all bones of body with guarantee
WORK EXPERIENCE: Fully experienced
ACHIEVEMENTS: Recovered everything from a cow to a bungalow
AIM: Become killer

(Mid Day)

TASHAN songs not on air - A good move?

In their endeavor to come up with different kind of marketing strategy for their films, they are in experimental mood yet again. And this time around it happens for their most critical project since many months - TASHAN - which is up for release in barely three weeks from now.

In order to create an intrigue quotient for the music of TASHAN, YRF is refraining from showcasing the songs on the music channels. So what one sees is just a 10 second glimpse of the song with the signature tune of the track playing in the background. There is not a single word to be heard and the promo ends sooner than it begins.

Now it definitely makes sense if this is a part of the initial set of promos for a film. However, when it appears to be the case for weeks in succession, it certainly raises the alarm bells. After all majority of music lovers are appreciating the music of TASHAN (which released last weekend) and them being deprived of seeing it on the small screen (at least for the moment) is not been taken kindly.

The curiosity value which is being created due to this unique strategy is all fine for a diehard Bollywood fan but an average cine goer, who decides to watch a film after watching the promos, is certainly expected to be left wanting. Also, it appears to be unfair to the composer duo of Vishal and Shekhar who now seem set to gauge audience reaction only after the songs are seen along with the film's theatrical release.

In an age when music promotion of any biggie begins close to 2 months before the release of the film, TASHAN is going ahead with controlled publicity even though there are only about 20 days to go for this biggie to hit the screens.

Looking at this, one does question if this is indeed a right move by YRF to be holding back on airing the songs?

(Glamsham)