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Yash Raj Films Launches YRF ENTERTAINMENT

Uday Chopra has announced the formation of YRF Entertainment, a Hollywood-based production and financing company focused on developing and producing feature films for the U.S. and international marketplace.



The company is launched and funded by Yash Raj Films, (yashrajfilms.com) the 41-year old studio that was founded by Yash Chopra, and continues to be one of India’s most prolific film producers and distributors. Uday Chopra will serve as CEO of YRF Entertainment and has hired Jonathan Reiman to head development and production under him.




Uday Chopra commented, “My family has a deep commitment to making and distributing quality films that entertain and enlighten audiences. I share that passion, as well as a love for American films that I have had since childhood. It is that enthusiasm and my love of the creative process of filmmaking that drove me to start this new venture.”



YRF Entertainment (yrfentertainment.com) is currently producing and financing “The Longest Week,” which began shooting last week in New York City. Written and directed by Peter Glanz, the movie stars Jason Bateman, Olivia Wilde, and Billy Crudup. Uday Chopra is producing with Neda Armian. Exec Producers are, Jonathan Reiman, Chris Marsh, Stone Douglass, Taylor Materne.



The comedy tells the story of a bratty “man-child” (Bateman) who still lives with his parents in a chic Manhattan hotel but suddenly finds himself evicted, disinherited and hopelessly in love with his best friend’s heartthrob (Wilde).



Uday tracked down the project after the original financier had to abandon the film and immediately fell in love with the material. He quickly arranged a creative and physical production meeting with Glanz and Armian in Mumbai. After the lengthy meeting, he committed to making the movie, with his business and legal team closing the deal in less than two weeks.



YRF Entertainment is also building a slate of projects that it will actively develop and produce from the ground up. The first project the company will develop is an untitled action/comedy by Dan Ewen (“Opposites Attract”) about two twenty-something’s who run away from their podunk towns to pursue big dreams and become an unlikely but seemingly unstoppable duo after meeting serendipitously.

(YRF)

Secret behind Ranveer Singh's six-pack

(IANS | TOI )

After the Khans and Ajay Devgn, Ranveer Singh of "Band Baaja Baaraat" famehas toned himself with six-pack abs for his next release "Ladies Vs Ricky Bahl".

The 26-year-old actor went on a strict 48-hour diet regime and stayed hungry for nearly two days to get the perfect look, according to a source from production company, Yash Raj Films.

In "Ladies Vs Ricky Bahl", Ranveer will once again be seen with his "Band Baaja Baaraat" co-star Anushka Sharma. Directed by Maneesh Sharma, the film will release Dec 9.

Earlier, Shah Rukh Khan, Salman Khan and Aamir Khan flaunted six-pack abs in "Om Shanti Om", "Bodyguard" and "Ghajini" respectively.


Is Ricky Bahl under pressure?

(Deccan Chronicle )

In the film, it’s Ricky Bahl who troubles the ladies, but in real life, Ranveer Singh seems to be in trouble himself. The promos of his film Ladies vs Ricky Bahl have just gone on air and the Yash Raj project is set to release on December 8. In fact the unit had already begun preparing for the promotional tours but all plans went haywire when some top YRF officials saw the film.

Buzz is that Yash Chopra himself isn’t too pleased with certain romantic scenes featuring Ranveer and Anushka Sharma. “Yash ji is a stickler for perfection and he has asked his team to re-shoot some portions of the film shot in Goa. A last minute meeting was held at the studios and Aditya Chopra has been asked to look into the changes. He is a filmmaker with a vision, his suggestions can never be ignored,” says a source.

However, that’s easier said than done. Ranveer had to cancel his Delhi tour to promote the film and prepare for the role all over again. “He’s flying to Goa tomorrow. We are way behind schedule; now the promotional activities around the film will only commence after November 22,” says Ranveer’s spokesperson. Looks like the team could do with some superpowers to put things back in place now.