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Shahrukh Khan’s next Yash Raj movie starts from April

The King of Bollywood Shah Rukh Khan’s next with his loyal Yash Raj Films is likely to go on floors this April. Directed by the King of romance Yash Chopra and still there are strong rumours of Katrina Kaif pairing opposite King Khan. There’s no official confirmation on the date of the movie going on floors but a close hand reveals that its likely to be in April.


Shahrukh was last seen under Yash Raj banner in ‘Rab Ne Bana Di Jodi’ with Anushka Sharma.

Reliable sources swear that the Bollywood Badshah Shahrukh Khan is in a special contract with the Indian premiere production house Yash Raj Films where he is suppose to do one film in a gap of two years at least.

We all are eagerly waiting to see what the magic of SRK is and Yashji has in store for us after ‘Veer Zara’.

(Indiaglitz)



'YRF TV driven by content, not TRPs'

A year ago it promised to paint the television red with its unique bouquet of shows, but Yash Raj Films (YRF) TV's offerings faded in no time. Now it is back with a vengeance on Sony Entertainment Television with a belief that different content strikes the right chords with the viewers,if not with the ratings' race.

The production company is taking a second shot with a thriller show Khotey Sikkey - about a bunch of five rich, spoilt, urban youngsters with special yet twisted talents, who fight modern-day social crimes like drunken driving, drug abuse and street fights, among others, with the help of an honest cop.

" Khotey Sikkey is a continuation of our past season in the sense that it is different. It is differentiated content because it's not a family drama or anything. It is edgy and contemporary and we hope that it cuts across a lot of audiences because it is a thriller. Thriller as we have seen with C.I.D., it has a wide appeal," Ravina Raj Kohli, creative head of YRF TV, told IANS.

With Khotey Sikkey, YRF TV is digressing into bi-weeklies, and is also planning to experiment in the daily space with an upcoming show Kismat, following which it will launch the second season of Mahi Way.

"One always knew that its not going to be an easy task for us. Where dailies are the norm on Indian television, we were doing weeklies. Then we were attempting a different type of television with the subjects we were getting into, the kind of audiences we were hoping to tap...But we choose to hang in there with our style," said Kohli.

YRF TV, the television arm of entertainment conglomerate Yash Raj Films, made a roaring start with five shows - Mahi Way, Rishta.Com, Powder, Seven and non-fiction show Lift Kara De, Jan 1, 2009.

For an audience which was fed heavily with saas-bahu soaps, slapstick comedies, mythological sagas and rural tales, these shows seemed different - not just in their stories, but their execution, scheduling and cinematography too.

Mahi Way was about a fat but spirited young girl Mahi and her aspirations, Rishta.Com was a sweet, romantic story, while Powder was on a completely different tangent as it narrated a story with the backdrop of narcotic trade.

Seven, inspired by mythology, was about seven individuals with extraordinary powers who fight a battle of good and evil, to fulfil an ancient prophecy, and Lift Kara De was a search for the biggest fan of 19 Bollywood stars.

The shows didn't garner record-breaking Television Rating Points (TRPs) but were appreciated by people from many quarters. In fact, according to data from Television Audience Measurement (TAM), around 25 percent of its viewership came from 15-25-year-old; so the production company is sticking to its original plan of being different.

"We didn't have the numbers but we got a huge response through other platforms like internet, e-mails and social networking sites. People used to discuss the shows on various forums. So, the plans are still the same - we still want to continue making the kind of shows we made in our first season. Perhaps it was a little too different, but a lot of it was actually very approachable and connectable," explained Kohli.


(IANS)

Ranveer Singh of Band Baaja Barat on Filmfare


Ranveer Singh of Band Baaja Barat on Filmfare
Updated on:  23 Jan 2011
Ranveer Singh of Band Baaja Barat on Filmfare
Ranveer Singh the lanky actor who made his debut in Bollywood with Band Baaja Barat movie is the pinup boy of latest Filmfare magazine. The young actor is believed to be the future superstar of Bollywood. Ranveer has impressed many with his confident portrayal in BBB.
   
He hasn’t got any filmy background as Ranveer Singh’s father is a businessman and doesn’t have any movie connections. Ranveer struggled hard to get his opportunity and after trying for three years, he bagged Band Baaja Baraat.
   
Ranveer Singh recently won the best debut male award where he took the award in the presence of his idol Shahrukh Khan. The young star is so overwhelmed and broke into tears at that time. Whole Bollywood is waiting for Ranveer’s second film as they wanted to crosscheck that he isn’t just a one film wonder. 


(supergoodmovies.com)

Sony TV confirms launch of two new YRF shows

As revealed on BizAsia.co.uk a few days ago, Sony Entertainment Television Asia will be launching two new Yash Raj Films shows in the coming days.

'Khotey Sikkey' will be the first show this year from the production giant. The bi-weekly crime drama will be centered around five affluent youngsters and an honest cop who walks on the path of eradicating urban crime in the society. It will air at 23:00 on Friday and Saturday nights from 28th January.

Another show from the Yash Raj camp is 'Kismat', starting on Monday 14th February at 22:30. This will be a daily airing Monday through to Thursday. 'Kismat' is loosely inspired by renowned author Jeffrey Archer’s novel 'Kane & Abel'. Kismat will feature Rahul Bagga and Viraf Patel from their earlier show 'Powder'. 'Kismat' starts from the year of 1947 and runs till 2007.

These are the latest batch of shows from the Yash Raj Films house after the channel stuck an exclusive multi-year deal last year. The last batch of shows ended on Sony TV last summer.

(BizAsia.co.uk)

Kabir Khan is chasing Salman


Director Kabir wants Salman Khan for his next film with Yash Raj.
PSST! If Sallu says yes, this will be his first film with YRF


Kabir Khan is pursuing Salman Khan for his next Yash Raj Films project. The New York director has expressed keen interest in working with Sallu for his next, a romantic drama.

Apart from Kabir, Aditya Chopra, too, has been sending feelers to the actor to accept the film. This would be SK's first Yash Raj film if he agrees to be a part of it.

Dabangg factor

A source remarks on the development, "Dabangg's success is one of the main reasons for the banner pursuing Salman.

Initially, the director was thinking of casting John Abraham as the main lead, but after Sallu's flick became a smash hit, he decided the Dabangg actor would be a better draw."

The source adds that this isn't the first time SK has been approached for a Yash Raj film. He has been made several offers in the past, but none of them worked out.

"The star has never worked with Aditya Chopra, a slose friend of arch rival Shah Rukh Khan. Before signing the film, Sallu wants to be sure the team is all on the same page, creatively. Kabir has told the star that he can't see anyone else playing the part."

The YRF spokesperson didn't deny the development, adding, "YRF is in conversation with various artistes for our forthcoming slate of films.

We will make our announcements shortly after finalising everything. Till then, all this is mere conjecture."

Brats and crime

A year after introducing Powder, a crime-based fiction show as a weekly, Sony Entertainment and Yash Raj films, as per their tie-up, will be introducing their second bunch of shows starting this month. The first of the shows is called Khote Sikkey and revolves around the story of a
bunch of rich brats who commit crimes for adrenaline rush but are eventually corrected by a cop.

A bunch of newcomers have been cast to play a gang of privileged youngsters whom the cops find it tough to deal with. Damodar Deshmukh is the only cop who successfully handles the young criminals and, at one point in the story, even gets them to help him solve another case.

The time slot and the day are yet to be frozen, but the show is expected to arrive towards the last leg of the month. It’s the second show that YRF has produced, which belongs to the thriller and crime genre. Their last show Powder dealt with the friendship between a cop and a narcotics official gone wrong.

Isn’t the channel apprehensive? “No,” says Sony Entertainment’s programming head, Ajay Bhalwankar, “Thrillers and crime based shows have been the channel’s forte. I agree Powder didn’t fetch the numbers but as far as quality is concerned, it was far superior to a lot of content that’s still around. Everyone who followed Powder had loved it. So, there’s no room for any apprehension around Khote Sikkey either.”

It’s learnt that the show will be a once a week again, like Powder, and hence, might end up repeating history. “We’ll give it the best possible slot. If the content is powerful, the slot doesn’t slaughter the show’s prospects. And I’ve seen the content that has come to the table, it’s excellent,” asserts Bhalwankar. “I think it will be lapped up. And I’m sure, if all goes well, it will deliver good numbers too.”

(HT)