King Yash reads the signs, relents on revenue sharing

You wouldn't expect Yash Chopra, the reigning king of Bollywood, to indulge in such marketing tactics. But with Jhoom Barabar Jhoom tanking in the box office, last week, Chopra is believed to have offered discounts on the revenue he was sharing with multiplex owners to ensure that the movie is not masked out of theatres.

Only a few months ago, Tinsel Town’s badshaah had shown his clout by forcing most multiplex owners to fork out a larger part of their revenues as his share for all movies produced by his production company.

Admits Sanjeev Kohli CEO Yash Raj Films : “Jhoom did very well in its first week but in its second week it did not perform as expected; as a gesture Yash Raj Films has given a rebate of 5 per cent on the revenue sharing proportion with multiplexes.”