Perfect promo

With a few days left for the release of Ranbir Kapoor's next movie -- a Yash Raj Films project -- one would have expected its promos to be sweeping the airwaves. On the
contrary, only one song trailer and two promos have been released so far.

We found out that an extra-cautious Aditya Chopra was not willing to dilute the impact of the existing
promos by releasing more trailers. He was still waiting for the 'perfect promo'.

A source said, "Aditya has been on a 'cancel the promos' spree. Gossip has it he cancelled one promo about 40 times and asked Shimit (Amin) and the team to rework it. Adi wanted the promo to have a more gripping impact."

A spokesperson from Yash Raj Films said, "When a creative process takes place concepts go back and forth until a perfect product emerges." The spokesperson, however, denied that Aditya was cancelling the promos.

"The news that Aditya Chopra is on a cancelling spree, which is causing the delay in the new promos coming out, is entirely false," the spokesperson clarifies.

(DNA)