The expected saviour flops

The year has not seen any big success at the box office but all was expected to change with the saviour being Jhoom Baranar Jhoom but it was not to be.

The writing was on the wall over the weekend. Normally a film improves collections on Saturday and Sunday over Friday especially when a biggie registers sub par collections on day one.
A not so great opening coupled with no improvement over the weekend and then collections crashing on Monday means the film is going to be the first losing film for Yashraj films since 2002 even when taking all the revenues into account.

The 600 approx cinemas with multiple shows at multiplexes gave it a nett gross capacity of around 40 crore but the film will only get around 50% of that which is around 20 crore in the first week. The average collections from Fri-Sun was 65-70% while from Monday onwards collections have been around 30-35%.

The multiplexes in big cities will keep the film at 6-8 shows in week 2 as there is no major release but they do not hold any hope for a turnaround. The prints are coming back from many small centres after a one week run as it faces complete rejection there especially in the Eastern and Central parts of India. The producers took the same risk of excessive prints with their November release Dhoom 2 but it paid of handsomely then but this time the extra cost has meant extra losses.

As for the circuit business. The film has only done decent business in two markets and those are UK and Punjab and even in Punjab it was only due to the great opening

The Overseas market did not do much better than India as only UK showed good collections while USA and Middle East were poor.

The Tamil film Sivaji has become the first real regional success (not dubbed) in the hindi film market. The film has held near 100% collections on limited prints in Mumbai and Delhi/NCR all week and the prints are being increased in week two.

In its own markets in the South the film has broken all records and this also made a dent into Jhoom Baranar Jhoom's collections in cities like Hyderabad, Bangalore and Chennai.

(source : Box office India)